Hi, here is my entry. I've used a classic gothic looking font (reminiscent of a spiky heel of a boot) to fit with the target audience. The icon comes from the "ion" at the end of the word. I've enlarged the i to make it look like it is dominating over the 'on' which I have turned into a slave on his hands and knees - being dominated. I've made the ion black to tie in with black rubber, pvc, leather and gimp suits - all of which are involved in domination. The color breakdown also emphasizes the humiliat part of the word. The .me has been made smaller also as this again adds to the slave being dominated effect. I've kept the design subtle, classic and attractive for the target audience it also has a slightly feminine undertone as requested. The rich deep reds and black add appeal to the target market. Please let me know if you'd like to see any changes. Thanks. BMF