HolidayBookings.comLogo Design Contest

Logo Design Contest
Contests / HolidayBookings.com

HolidayBookings.com has selected their winning logo design.

For $375 they received 214 designs from 24 different designers from around the world.

Logo Design Brief

Client
United Kingdom
What We Do
We are a holiday bookings website in a similar vein to:
Booking.com
ebookers
FirstChoice
HolidayHypermarket
LastMinute.com
LateRooms
Trivago
etc
Industry
Travel & Hospitality
Color Preferences
Colours that will enhance the exiting prospect of going on vacation!
Our Ideas & Additional Information
Feel of logo/brand:
We would like be perceived as both professional and visually unique. Please remember that a holiday should be fun and although there are lots of different types of holiday, we feel the summer sun vacation to be the most fitting and iconic.
Bright, happy colour pallet is preferred. A holiday should be aspirational but the logo should not feel to high-end, expensive and alienating. The chosen solution will encourage fun but not be deemed silly or naive. At this stage the '.com' should be within the logo, however this may be something that can be removed in certain scenarios and at a later date (once familiarity has been achieved) without compromising it's presence.
Immediate legibility is of paramount importance here!

As this is an exciting time for target customers we feel the following items could be used within design submissions. Possible components:
Sun
Sea/ocean
Sunglasses
Beach
Beach towel
Travel ticket
Baggage
Baggage ticket
Beach sign
Sky
Clouds
Airplane
Hotel
Boat/ship
Sunhat
Cap
Passport
Boarding card
Seagull or exotic bird
Swimming costume and/or trunks
Bucket and spade
Palm tree
Sun lotion
Hammock
Eyes
Binoculars
Flip flops
Fish/dolphin/shark
Starfish
Shells
Sun umbrella
Sun lounger
Flag
Family
Swimming pool
Island
Beach ball
Dinghy
Frisbee

*please note, obviously we are not asking for designs to include all of the above, we are jut suggesting objects that we imagine could enhance the logo and should be considered.
We like:
LateRooms.com
Trivago
OnTheBeach.co.uk
This type of logo is fun enough without being naive or silly
Themes
Simple
Colorful
Modern

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Discussion

 
Client
Thanks to all the designers who entered this competition. There has been many amazing designs that we really love.

We have numerous other competitions for ourselves and other clients that we will soon be posting on LogoTournament, so keep your eyes peeled for further Barat and Barat contests.

All the best,
Chris and Bobby
10 years ago
 
Logo Designer
Century Gothic Bold
10 years ago
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