The icon is squared the reason is to many people doing the same layouts and HWNT just does not look appropriate and I read a different way...not on purpose mind you it is just the impression I received.
I take my time and evaluate each project i work on from the grass roots by laying out the design such as I have done promotes a more social acceptable logo design...with such initial logo design must be visual detached from any other meaning possible.
I was just going to go with HWN which has a nice strong vibe about it as well