HiltonHeadIsland.comLogo Design Contest

Logo Design Contest
Contests / HiltonHeadIsland.com

HiltonHeadIsland.com has selected their winning logo design.

For $350 they received 222 designs from 27 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We operate a portal for vacation information for Hilton Head Island South Carolina USA. We represent ourselves as the official centralized portal for all things vacation related to Hilton Head Island. We are rebuilding the site and need a new logo to represent the quality and elegance that Hilton Head Island has to offer. The area is known for it's golfing, fishing, quality of life, restaurants, and family/couple get-a-way. PLEASE send Message to us with any questions, if you have current example of other companies for direction, anything. Also note that this is just one of many logos we are needing, so there is opportunity for more work.
Industry
Travel & Hospitality
Color Preferences
Colors associated with sun, ocean, beach, outdoors. Check out GoHawaii.com, Sandals.com, and ClubMed.com for colors and notice the use of earth tones and pastels. Think fun yet elegant color scheme.
Our Ideas & Additional Information
Hilton Head Island revolves around married couples, golfing/fishing for him and shopping/relaxing for her. These couples are slightly older and as mentioned earlier college educated and influential, so they know what quality looks.
Themes
Luxury
Simple
Colorful
Refined

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Discussion

 
Client
Note, there are NO mountains in or around Hilton Head Island. The area is flat and at sea level, so think sea oats and not hills. Also the contest brief has been updated, please review.
14 years ago
 
Client
Please take a moment to review photos of Hilton Head Island, Beaufort, South Carolina on Google, Bing or flickr.
14 years ago
 
Client
Designers, I have spoke with Corky and he ask that I follow this up. My name is Charles and I will be following up with most of you directly. We are needing a logo not a scene... so no gradients, fades, 4, 5 or 6 colors. If it can't be embossed, embroidered, or cheaply screen printed (two or three screens) then we can't use it. I understand that originally, it was asked for a Web 2.0, it was updated to be an Wordmark, Pictoral Mark, or Abstract Mark. When creating the logo think Jimmy Buffett, sub-tropical fun, the couples get-a-way but not honeymoon, dancing, golfing, fishing, shopping. I know that this is a tough order but I am positive you can be creative and come up with the perfect solution. As mentioned before, leave a message for any questions you might have.
14 years ago
 
Client
I have extended the contest for seven more days based on the new challenges and with me following up on it. I have put the logos in order and put many duplicates in the "Not Interested" simply to reduce the clutter and not to mislead creative. Notice how 3rd through 5th is iconic and the designers for number 1 & 2 have been contacted to make their more iconic in nature.
14 years ago
 
Client
Let me clarify the use the gradients... You may use it within the logo but the logo MUST maintain its integrity without the gradient.
14 years ago
 
Client
Hi Everyone,

Wow, your results are truly coming along and showing some amazing Brand-able logos!!! I spoke with the big bosses today and they like the way things are moving. They did provide some input, would like to see Beach Chair, "Beach" Bicycle (Think old style easy ride bicycle), and or Beach Umbrella. On that note, we can NOT use the light house. The use of Fonts need to be fun, beachie, or scripted, like #73 or #90 but still tight and easy to read, especially with the Caps on the first letter of each word. We prefer the Wording to go straight across without a break. We "kind of" liked the little "flares" on #84 and #79, almost antique calligraphy, which is reminiscent of an older day elegance but elegance none the less.

I will be contacting each of you to review your logo and provide feed back and please contact me with any questions.

Great work and really excited on working with you for our other city domain names!

Best regards,
Charles
14 years ago
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