HelpfulDrivers.com Logo Design Contest

HelpfulDrivers.com has selected their winning logo design.

For $250 they received 152 designs from 17 different designers from around the world.
Contest
Logo Design Brief
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scottamt
United States

Slogan

Easy. Affordable. Transportation.

What We Do

We offer affordable transportation services for various transportation needs.

Industry

Service Industries

Top Three Things to Communicate

#1 - Easy
#2 - Affordable
#3 - Safe

Our Target Audience:

Age 21-100
Male & Female
Atlanta, GA (expanding nationwide soon)
Income levels $20,000 to $250,000
Transportation industry

Color Preferences

Green, Black and White.

Our Ideas and Additional Information:

The logo should be bold and easily recognizable.

Themes

Economical
Simple
Colorful
Bright
Loud
Commonplace
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

scottamt
United States
Possibly try to incorporate our phone number, 888-60-DRIVER into the logo. Maybe some with it, and some without to give us something to look at. It also needs to be print quality. Thank you.
13 years ago
scottamt
United States
A very good start Galip. I really like your ideas here. Is there a way to outline the Helpful in black, and outline the Drivers in green? Just curious.
13 years ago
Galip
Turkey
#2 "Helpful" is black. "Drivers" in green. Roadway has been significant.
#3 Colors such as the 2nd design. Way as the 1st design.
13 years ago
scottamt
United States
#8 For all new designers yet to submit a design. Although number #8 is a good concept, I am looking for a more colorful logo that uses Green as the predominant color. Plus, everybody needs to remember, for the most part we transport people as passengers, so maybe someone can give us something to look at that emphsizes that. Just a thought.
13 years ago
scottamt
United States
#11 is getting closer to what we are looking for. I would like to see a brighter green than what is in #11 however. I like the greens in #8 & #9 much better than #11. Plus, I think the 888-60-DRIVER needs to be bolder. I like the overall concept though. Definitely getting closer to what I had thought of in my mind.
13 years ago
scottamt
United States
#12 is a nice design, but the colors need to be brighter/bolder. Plus, the word DRIVER should be in green. Like the basic design however. Nice job.
13 years ago
scottamt
United States
#17 has the right idea. AGAIN, I would like to see the logo's be a little more colorful. Plus, if there is a way to incorporate a van and/or people into the logo, I would love to see some ideas.
13 years ago
scottamt
United States
#6, #17, #15 These are the designs that my partner & I are starting to think will work best. Any new designers, please use these as reference points. Remember, Green, Black & White are our company colors, and the 888-60-DRIVER needs to be bold enough that it is easily seen.

We like simple, yet colorful logo designs and we are now thinking having a van or vehicle in the design might not be so good of an idea. Our logo needs to be able to be used on TV, print media, letterhead, websites, etc... So simple, straight forward designs will probably work best for that. Thanks guys!
13 years ago
scottamt
United States
Designers, we are getting close to being where we need to be. I have sent messages out on slight changes and we are hoping to see them soon. Lets see what you got!
13 years ago
VIDI
Italy
On my CELL phone, if i dial 888-60-DRIVER, it turns out to be 888-60-413711...is this your number? The letters on my CELL phone give me 413711 for DRIVER. if this is not your number...how can i call from my cell? is that an option with your service?
13 years ago
squarerfish
United States
Scott, you have been a great contest holder - thanks!
I don't know if you already know all this already, but this is a good read on how the ranking/points process works:

http://logotournament.com/forum/general_discussion/914
13 years ago
scottamt
United States
VDI- our number is 888-60-DRIVE ( or 888-603-7483). I have a cell phone as well, and the number works every time. There may be cell phones that don't have the correct corresponding numbers, but my number is already set, so there is no changing it now.

Squarefish- Thank you for the kind words. I was referred to this site by someone who had used it before and he gave me tips on how to get the best designs. You guys have been great!
13 years ago
scottamt
United States
The funny thing is, and this is to all the designers, is my favorite designs are probably NOT the one we will ultimately pick. I have a partner who is very in tune with what we need from a graphics standpoint and that is how we are judging this thing. Once it is all said and done, I will let you guys know which my favorites were, but it might NOT be the winner overall.

All of you guys I have ranked are doing wonderful work and I have been pleasantly surprised with the great work that is being submitted. Thanks once again to all the designers.
13 years ago
scottamt
United States
Ok, we have picked a winner, and it is... #152. Congrats!

As promised, I said I would also speak to some of our favorites. #144 & #113 were two of my personal favorites, but we just felt like #152 works better for our current advertising needs. Also, #6 was an instant favorite of both mine & my partner and we almost considered ending the contest on the 3rd day because we liked it so much. It was obviously one of the first designs, but it did capture the basic fundamentals that we were looking for. #148 was also a favorite of mine and if we ever do this again and want to get a little more creative, this would be a great start!

To all the designers, we would like to say thank you for your wonderful creativity and for working so closely with us to help our company find it's first identity. We look forward to using logotournament.com again in the future. Thank you from Scott & Kris at HelpfulDrivers.com.
13 years ago