After reading your comments on the main contest page, this is my vision of what you requested. You will notice the grass is much shorter behind him and much longer in front of him--a subtle but effective visual detail. I tried to make the guy mowing masculine but still general enough to appeal to guys of all types and ages. Then I combined that with a bold, easy to read font. The colors can be easily changed at anytime. I look forward to hearing what you think. Thanks!