No need to be sorry. Please ask all the questions you like.
1) I have extended the competition as I did like to see some more concepts.
2) Apart from competitive prices we always strive to give the customers an fast and excellent service. We don't have competitors who carries excatly the some products but some of our competitors includes;
http://www.made4men.dk/, http://www.parfumeplus.dk, http://cdon.dk/, http://billigvoks.dk/ and many more.
3) As you can see many of them is text based and rather anonymous and hard to remember.
4) I think the logo should be simple, unique and easy to recognize. It should not contain too many colors and it should look good on both black and white background. Preferable some text together with a logo/illustration. Amazon has a simple logo with text and an arrow indicating that they sell anything from a to z. Other examples includes:
http://www.canaldigital.com/, http://www.energinord.dk/, http://www.dsb.dk/5) Logos which is too complex and contain too much details/information. Also logo which consists of only text can be difficult to remember if not the font is unique in someway.
6) That we take our customers serious and strive to give and excellent service. Secondly that we have a large product range and competitive prices.