Fortis Wind Energy - U.S. Logo Design Contest

Fortis Wind Energy - U.S. has selected their winning logo design.

For $350 they received 249 designs from 32 different designers from around the world.
Contest
Logo Design Brief
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alex_hagen
United States

What We Do

By employing socially, environmentally, and economically sustainable business practices, Fortis Wind Energy - U.S. sells, installs, and services top-quality turnkey small wind turbine systems.


(Fortis Wind Energy is the Dutch company that manufactures the turbines. Fortis Wind Energy - U.S. is our company which sells and installs the Dutch-made turbines in the U.S.
Since our name is quite long, for the purposes of the logo, we would like all submissions to include at least "Fortis Wind", but we will also consider submissions that also include "Fortis Wind Energy" as well as the full "Fortis Wind Energy - U.S."
Perhaps the "U.S." can be a softer side piece on the logo.)

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Top quality, reliable
#2 - Complete service - full turnkey capability
#3 - Experienced, tried-and-true (NOT futuristic, newest, edgy)

Our Target Audience:

Small wind turbines appeal to a wide audience: With enough energy to power 1 - 5 homes, they are installed near large, rural homes, remote power outposts, certain agricultural applications, colleges, and companies of various sizes.


These turbines are 10 - 25 feet (3-7 meters) in diameter and are mounted on 100 - 200 foot (30-60 meter) towers. They must be simple and reliable because our customers are seeking energy independence.


Our target audience tends to be technically savvy, environmentally conscious, mid to upper income. Whether they are a homeowner or the facilities manager at a company or college, they are interested in making a statement about their views on renewable energy. These turbines can help them make that statement.

Color Preferences

Yes - Blue, Green, White

No - Red, Yellow, Purple

(but open to suggestions)

Our Ideas and Additional Information:

This is our current website, soon to be revamped
http://www.fortiswindenergy.us/products.html
This is the website of the company that manufactures the turbine in the Netherlands that we sell in the U.S.
http://www.fortiswindenergy.com/

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IMPORTANT REVISION -
Please see this link for pictures of turbines that we install. I would like to see some logo submissions that use a more realistic depiction of our actual turbine. Consider tail design, blade shape and angle, and relative tower height vs. blade length. Thank you!
http://www.fortiswindenergy.com/recently-installed

Themes

Simple
Serious
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

alex_hagen
United States
We don't want to look like a huge GE turbine. We want to look like our turbines. There are subtle differences in the shape of the blades.
see ideas... http://www.fortiswindenergy.com/recently-installed
If you are showing it 3D, it needs to include the tail.
They turn clockwise and are singular installations... not big farms with more than one.

Lettering should be solid, dependable, reliable... They should NOT be futuristic, techy, new, or flashy
Logo should look good big, small, printed in color, printed in black and white. I generally like simiple designs.

I am still eager to see more entries. One designer made a comment that "I had zeroed in on what I wanted" and that there was "no reason to submit more entries". I am NOT married to any of these designs and the contest is still wide open. NEW SUBMISSIONS ARE ENCOURAGED! Thanks!!!
13 years ago
alex_hagen
United States
trimmed and included above
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.

~~ Ranking designs daily will also keep your contest from getting cluttered.

~~ The more feedback you provide, the better results you are going to see.

~~ Designers are not offended by "Not Interested"

~~ Over-use of "Not Interested" discourages participation.

~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.

~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
alex_hagen
United States
trimmed and included above
13 years ago
alex_hagen
United States
trimmed and included above
13 years ago
alex_hagen
United States
These are some of the folks that will be at the same conferences and trade shows as us. We would like to stand out, look different, and be memorable

http://www.wepower.us/
http://www.skystreamenergy.com/
http://www.biswindpower.com/
http://www.windenergy.com/index_wind.htm
13 years ago
alex_hagen
United States
trimmed and included above
13 years ago
alex_hagen
United States
Entry #60 has the most realistic depiction of one of our turbines. I would like to see more entries that use a realistic image/sketch. Check out http://www.fortiswindenergy.com/recently-installed and maybe try one with an Alize model or a Passaat. #60 uses the Montana model which has a very unique tail... a Passaat or an Alize would be easier to draw and more general. But I would still like to see the house represented too!

Thank you again for the help.
13 years ago
alex_hagen
United States
trimmed and included above
13 years ago
alex_hagen
United States
#60, #61, #68, #69 and #72 are great depictions of our turbine! Thanks!!!

The tail on the Montana model is kind of weird... The Alize model and the Passaat model have tails that are probably easier to design into a logo.
13 years ago
alex_hagen
United States
The newest entries (85, 86) have also done a good job of showing our turbine! Thank you!
13 years ago
alex_hagen
United States
Thanks everyone for all your efforts. We'll make a decision in the next few days!

Alex
13 years ago
alex_hagen
United States
Thanks again to all the designers. I really enjoyed this process and apprecate everyone's efforts and suggestions. It was a very close race at the end and any of the top ten could have won.

If any of you need a wind turbine, please don't hesitate to look us up!
best,
alex
13 years ago