FirstHomeBuyerLoans.info is an dedicated online information resource that provides first-time home buyers (in India) with a wealth of information and tools about how to obtain finance for their first home, in addition to putting them in touch with a number of trusted, credible & reputable mortgage lenders in the home loans industry.
Industry
Financial
Top Three Things to Communicate
#1 - FirstHomeBuyerLoans.info is a TRUSTED brand
#2 - FirstHomeBuyerLoans.info offers SIMPLE, CREDIBLE & SPECIALIST advice
#3 - FirstHomeBuyerLoans.info makes home ownership POSSIBLE
Our Target Audience:
The FirstHomeBuyerLoans.info brand targets;
- Young professional single Indians or;
- Young married (or engaged) Indian couples
- First time home buyers (seeking finance / home loan / mortgage)
- Generally aged between 25-40 years old
- Tend to be male skewed
- University qualified or secondary education
- Employee (currently in a stable employment scenario)
- Eligible for home finance
- Internet Saavy / heavy internet use (familiar with social networking & Web 2.0 websites such as Myspace, Twitter, Facebook, MSN etc)
- They're seeking simple, professional, credible information on buying a home for the first time and financing their purchase
- They are looking for a website site that provides friendly advice
- They are looking for a specialist first time home buyer website to help them navigate the murky waters of home ownership and home finance
- The target audience have more than likely found the FirstHomeBuyerLoans.info website via a search engine and therefore they have already prequalified their wants and needs for first time home finance via search terms
I would like to see some visual/graphic elements of people bought into the design so that the designs are not too corporate or "stiff". In addition I would like to see some graphic references to India be bought into the design be it through cultrual icons, colour or typography.
I am definitely looking for a modern approach to the design and I would definitely like to bring elements of Web2.0 Iconography. Please see some examples as follows;
Thanks for the fantastic work to date. Unfortunately Im am unable to comment on each design individually as Im currently out of the country and travelling abroad on business - hence why I had to extend this competition - I simply havent had the time to review all the designs and make a choice.
Couple of general notes for feedback;
1. Ive decided to remove the words "Its Possible" from this brief as its creates a bit too much busy-ness. If youre doing variations please remove the "Its Possible." from the design.
2. Also, I prefer a square icon (similar to Apple iPhone icons) to a round icon. If you're designing a icon device, please keep it square if possible.
3. I prefer a "long" layout of the icon to the side of the text such as in #63 and the treatment of the font and the text is best used in #63 or #57.
4. I prefer black text or dark grays however this isnt mandatory.
If you have any specific questions please private message me.
