Scott - I'm going with no tagline on this but other than that I think both designs are very strong and among the best I've received. Thank you so much - and I hope you'll take these back and try some other versions because I really like the direction. Maybe try alternative colors (although I think the one you choses is excellent) and possible other treatments of the dot on the I - although I really like that as well. Thank you for joining the "competion" :->
Thank you for the feedback and suggestions, I'll work on this, I've also upload a variation before I saw this post. Unfortunate you not going with tagline but I do understand why I am not huge tagline fan unless it's brilliant and re-enforces the identity..in this case it does :)
I like 31 and 32 - but I REALLY like 21 -- it seems to say "smart and tasteful" but still having enough warmth and friendliness. That's exactly where I want to be. I'd love to see some more versions of that without the tagline -- possible with different treatments of the dot of the "I" -- possibly other color(s). Thanks.
Scott - I appreciate your prolificness, but I feel like you're getting further away. #21 is so good it might even be the best if I remove the tagline. If you would just stay with it and try some treatments on the dot of the "i" - like a single triangle to symbolize a fin. Regarding colors - please stay away from red because there is a company in town that uses it - I know people there and I can't use any red that's close. That said - you really have a touch with the color that is exactly what I'm looking for -- a little more adult and refined than other entries. The one you use in 21 is excellent. I'm not sure what the rules of this site are but I could see hiring you for contract work - you've got a great eye. Thank you.