Even Keel Coffee CompanyLogo Design Contest

Hi Jenny,

No worries I did my best. Is there an email address to keep in touch I am avaialbe for design work.

Thanks for all of your hard work Scott, really do appreciate it. Take care.

During this phase I can still make changes.

Wieghed Anchor is a better tag/date than set sail

okay thank you

Quick feedback... Portland, Oregon :) Like the use of color.....

I am assuming Portland Maine

thank you

Like the use of color.

Like the concept. From afar it could look like a crown too, which isn't preferred. The lines under both lines of text is distracting. Could you try a serif font, for a more historical feeling?

updated with color option. The cup hand is now the rudder.

Also, have you thought about any color (limited), similar to the Whirlybird logo?

OK. What if steam looked like a sail?

I just noticed this if you look at the handle it looks like a 3/4 view..I am going to work on this perspective.

it's abstract, yes there will be those who understand and those who don't. Having a design that it too literal loses it's apeal.

My other submissions profile view, no doubt what everyone else is doing, which is why I prefer the abstract boat hull concpet.

during this phase all desings are hidden I have no idea what anyone else has done. When the contest goes to finalist phase all desings are visible.

Nice improvement. The wave looks like a hand too, which is good. Steam a little heavy?

Good to know! This is nicer as it is more simplified and I like the direction. Do you think those without family history would be able to understand what the icon is?

Could you try some other font options (maybe all caps, or 'Even Keel' font different than 'Coffee Company' (maybe add a serif font to one of them?

Thank you.

Better icon, be careful it doesn't get too whimsical. Not a fan of italicized fonts. Try increasing 'Coffee Company' to match width of Even Keel (don't need graphics to right and left of 'Coffee Company'). THANK YOU!

update,

About the keel section, I come from a boat building family, and if you look at any architectual hull drawings from the bow or stern the keel will look thin depending on the view and hull type.

The abstract cup/boat icon is based on the cup not a boat.

Hope this makes sense.

update

1. font change
2. removed keel and added waterline

I am working on this...and agree with all your points

Good morning and thank you. I like the coffee cup/boat hull split, great idea. The hull feels a bit pointy and a little too detailed, and the icon overall seems large for the overall logo. Also, you might consider some other fonts. I'm looking at the Whirlybird and Wine Interest logos from the Inspiration. Basically, if you could try and simplify icon and fonts. Very creative idea with cup and hull. Thanks again!

Too literal of an icon

Prefer icon with sail

Like the icon with the sail, but it overpowers the name below, try simplifying further

Good Morning Jenny,

This is a rough draft only based on an architencual boat drawing style.

Your feedback on this direction is appreciated to help me develop this concpet further.

Regards
Scott