I'm saying consulting because it's a general audience. I do software for a living but am interested in other areas where this logo might be useful (carpentry, writing). So a broad base of customers, users, and readers. I have a blog at http://efsavage.com/blog if you want to dig deeper, but it's a minimalist design.
Color Preferences
Black or darker shades of green, brown, or blue. I'd like it work to some extent in monochrome too.
Our Ideas and Additional Information:
As for letterforms/fonts, I like serif that are strong and elegant but not too ornamental. Looking through the short list of fonts I have, Garamond or Trajan would be closest. If you want to try a pictoral mark I'm open to it but it would probably be more abstract embellishment than symbolic.
Themes
Refined
Masculine
Quiet
Serious
Elegant
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Hello! Here are some hints for getting the most out of your contest:
~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monetary means of showing appreciation for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
1st place - 50 points 2nd place - 20 points 3rd place - 10 points 4-6th place - 5 points 7-10 place - 3 points 10th on - 1 point
I appreciate the entries so far, but I'm not feeling the diamond/flower motif. Maybe a letterform based on EFS? As for the letters, I'm leaning more towards the thinner styles of #1 and #4.
I'm currently torn between #12 and #13 for 1st, I like that #12 is a little more durable looking but #13 looks a little more like it's trying to incorporate EFS, kind of.
55 entries! Wow, you guys have really been great. Still 3 days left to nail this thing down.
OK guys, here's where I'm at: #42 - Love the simplicity and strength of it, but the S looks a little too Z-like. #18 - Again, simple & strong, but no S. #54 - Totally different style, but the negative space aspect is really appealing. #30 - Very cool looking, but the S is kind of off. #13 - Feel the same way as #42, I think I'd like it better if the line in the middle was vertical, but that would also be downplaying the S.
