E. F. Savage Logo Design Contest

E. F. Savage has selected their winning logo design.

For $300 they received 166 designs from 47 different designers from around the world.
Contest
Logo Design Brief
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efsavage
United States

What We Do

Technology professional and budding carpenter.

Industry

Consulting

Top Three Things to Communicate

#1 - Intelligence
#2 - Excellence/Quality
#3 - Creativity

Our Target Audience:

I'm saying consulting because it's a general audience. I do software for a living but am interested in other areas where this logo might be useful (carpentry, writing). So a broad base of customers, users, and readers. I have a blog at http://efsavage.com/blog if you want to dig deeper, but it's a minimalist design.

Color Preferences

Black or darker shades of green, brown, or blue. I'd like it work to some extent in monochrome too.

Our Ideas and Additional Information:

As for letterforms/fonts, I like serif that are strong and elegant but not too ornamental. Looking through the short list of fonts I have, Garamond or Trajan would be closest. If you want to try a pictoral mark I'm open to it but it would probably be more abstract embellishment than symbolic.

Themes

Refined
Masculine
Quiet
Serious
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Prefers others.
Prefers others.
Prefers others.
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1 2 3 4

Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


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13 years ago
efsavage
United States
I appreciate the entries so far, but I'm not feeling the diamond/flower motif. Maybe a letterform based on EFS? As for the letters, I'm leaning more towards the thinner styles of #1 and #4.
13 years ago
efsavage
United States
I'm currently torn between #12 and #13 for 1st, I like that #12 is a little more durable looking but #13 looks a little more like it's trying to incorporate EFS, kind of.
13 years ago
efsavage
United States
You guys are really starting to dial it in, I'm loving all of the different approaches you're coming up with!
13 years ago
efsavage
United States
55 entries! Wow, you guys have really been great. Still 3 days left to nail this thing down.

OK guys, here's where I'm at:
#42 - Love the simplicity and strength of it, but the S looks a little too Z-like.
#18 - Again, simple & strong, but no S.
#54 - Totally different style, but the negative space aspect is really appealing.
#30 - Very cool looking, but the S is kind of off.
#13 - Feel the same way as #42, I think I'd like it better if the line in the middle was vertical, but that would also be downplaying the S.

13 years ago
giant
Indonesia
Sorry for the delay, because I don't see the report here...
There's the revisions...

Thank You.

-giant-
13 years ago
efsavage
United States
Sorry I was unavailable for a few days there, but #124 is basically the winner, just asking giant for some revisions.

Thank you so much to everyone who participated, this was great and I got way more entries and ideas than I had hoped for.
13 years ago