Our Target Audience:
I'm saying consulting because it's a general audience. I do software for a living but am interested in other areas where this logo might be useful (carpentry, writing). So a broad base of customers, users, and readers. I have a blog at http://efsavage.com/blog if you want to dig deeper, but it's a minimalist design.
Our Ideas and Additional Information:
As for letterforms/fonts, I like serif that are strong and elegant but not too ornamental. Looking through the short list of fonts I have, Garamond or Trajan would be closest. If you want to try a pictoral mark I'm open to it but it would probably be more abstract embellishment than symbolic.