The concept shown in Entries #24 and #25 is supposed to represent a "brand" as in a hot iron brand. The company wants to look sturdy and established and nothing says permanence like a brand on the hide. It can be expanded upon with more of a burnt look, maybe some heat waves or smoke effects. I wanted the mark to have a nice glow to it when shown on a darker background, which would look great on nice black glossy business cards. I know this is a marketing company and it's risky to play off another meaning of 'branding' but there is some risk in marketing/branding, so I think it will at least evoke some curiosity...
The concept shown in entries #22 and #23 shows a face representing one's self, an individual coming up with ideas themselves, the face obviously made up of the letters 'DYI'. The light bulb is both the solution coming to mind as well as the dot on the i. A thought bubble can also be used as opposed to a voice bubble and the small bubbles can come off the top like from the mind instead of the mouth...
I didn't realize until I submitted them that 2 of my designs sort of resemble another logo (was #7 before not sure if still ranked there or not). Let me know if #'s 57 and 58 are too close and I will withdraw them. I think they are different enough, but the concept of the 'Y' bending around is similar. The bend in the 'Y' underlining the other letters is a natural thing you see when you look at it so i don't even think it was on a subconscious level that I remembered the other logo, b/c i just didn't remember seeing it previously.