Target audience is men and women in their 30's and older who are struggling with finances.
Color Preferences
Avoid pastel colors
Our Ideas and Additional Information:
This attorney would like to see a lifesaver (a round floatation device used for water rescue) incorporated in the logo, but will also use the logo without the lifesaver when appropriate. Also, we would like to see examples with AND without the slogan, "A lifeline is waiting"
Themes
Serious
Refined
Elegant
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Strategic Brands...We are working for a client who has made a specific request. It is the designers job to take that request and provide the best possible result...ultimately to make the client happy. We are suggesting that the lifesaver be "removeable" for use on some types of media so that our client doesn't have to rely on the lifesaver for longterm use.
It's a purchase photo - I don't see why you cannot trace an image. What if I went out and took an image of a lifepreserver and traced it - i don't see the difference but I'll re-do anyhow.
To all designers...first, I'd like to thank everyone who has put so much effort into these designs. These are turning out great!
Secondly, please note that I am acting as the project manager for this logo and will not have the final say in the decision of the logo. I will be supplying the decision maker with 8-10 of my favorite concepts (along with several variations of each). So, if you are currently not ranked in the top few spots, please know that you will be given equal consideration in the final decision. I am also still open to seeing new ideas and possibly new color variations to add to the collection of top ideas. Thanks!
