Cheesecake.comLogo Design Contest

Logo Design Contest
Contests / Cheesecake.com

Cheesecake.com has selected their winning logo design.

For $500 they received 159 designs from 33 different designers from around the world.
2nd
#133
4th
#135
10th
#142
New
#129

Withdrawn

New
#1
New
#141

Withdrawn

New
#143

Withdrawn

New
#2

Withdrawn

New
#130

Withdrawn

New
#131

Withdrawn

New
#109

Withdrawn

New
#102

Withdrawn

New
#4

Withdrawn

New
#110

Withdrawn

New
#116
New
#123

Withdrawn

New
#74

Withdrawn

New
#148

Withdrawn

New
#147

Withdrawn

New
#146

Withdrawn

New
#145

Withdrawn

New
#136

Withdrawn

New
#134

Withdrawn

New
#132

Withdrawn

Prefers others.
#108

Withdrawn

Prefers others.
#107

Withdrawn

Prefers others.
#106

Withdrawn

Prefers others.
#105

Withdrawn

Prefers others.
#104

Withdrawn

Prefers others.
#103

Withdrawn

Prefers others.
#77

Withdrawn

Prefers others.
#76

Withdrawn

Prefers others.
#75

Withdrawn

Prefers others.
#73

Withdrawn

Prefers others.
#72

Withdrawn

Prefers others.
#70

Withdrawn

Prefers others.
#3

Discussion

 
Logo Designer
Please, feel free to request for changes... big or small...
~Mel
14 years ago
 
hlk
Client
Mel, Could we see another variation of entry #1 making the the logo look more like a cheesecake?
Feel free to make a few different ones..
14 years ago
 
Logo Designer
Hi, here is an update for #1: #70.
Also, I submitted more designs for your consideration...#72, #73, #74, #75, #76 and #77
Thanks,
Mel
14 years ago
 
hlk
Client
Hi Mel,

Please make us a few more –
1) Start with #74. Remove the center cake and add the letter C from #1, make the background oval like the overall logo.
2) Start with #74, Remove the center cake and add the cake from #72 and remove the crumbs at the bottom of the cake.
3) Start with #74, Remove the center cake and add the cake from #72 and remove the crumbs at the bottom of the cake, only this time also straighten up the letter C, too.
4) Take the 3 you just did and pick one and take the background color and shrink it around the logo in the same oval shape so I can see what an oval sticker would look like instead of a square one.
5) I know we started off with a specific color palette suggestion, but let’s see what other colors would look like. Take one of the first 3 you just did and change the burgundy color to a navy blue. Feel free to show us other colors that you think work here, just not pink. ☺
Thanks!
14 years ago
 
hlk
Client
Sorry, one more thing - See the revised instructions for more suggestions, we changed them up a bit.

Thanks!
14 years ago
 
Logo Designer
Thanks! I'll submit the changes as soon as I can...
~Mel
14 years ago
 
Logo Designer
Hi,
Here are the requested updates:
1) #102
2) #103
3) #104
4) #105
5) #107
#106 and #108 have different color schemes...
Thanks,
Mel
14 years ago
 
Logo Designer
Hi, here is a new entry with strawberries and texture...
~Mel

(This comment references Entry #109)
14 years ago
 
hlk
Client
We like the font style that was used in #4, #109, #110, etc.

We would like to see a few different styles of the same font with different background images.

Ideas...

Same font used in #4 with maybe a different color rather than gold and try a couple different styles of boxes with scrollwork or without.

Same font used in #4 with a more elegant style like you used in designs #1, #2 and #4. You can try a couple with just the font and a couple in a circle or rectangle, triangle, etc.

We are leaning away from the designs with a cheesecake slice.

THANKS! Your work has been great!
14 years ago
 
Logo Designer
Hello, here are more designs for you... #129, #130, #131, #132, #133, #134 and #135.
#134 is an example for single color printing...
Thanks,
Mel
14 years ago
 
hlk
Client
Mel, #1 entry is still a front runner. I was wondering if you could simply play with the font
to come up with a different feel? Not that I don't like it already but you never know what
it might look like changed..
14 years ago
 
Logo Designer
Hi, here are more font choices for #1: #141, #142 and #143...
Thanks,
Mel
14 years ago
 
hlk
Client
Can you try a couple of variations on the "C". We want to avoid being too close to the "Coach" logo.

Thanks!
14 years ago
 
hlk
Client
Hi Mel,

Ok, it's down to the wire. All the submissions come down to two designers and you are one of them.

#133, #135, and #142 are your 3 designs that we have narrowed it down to if you win. If you want to submit any variations of these 3, please feel free. Anything you want to do.

Either way, this has become a very tough choice for us and we want to make sure to say thank you for your hard work.

Thanks for everything and good luck!

Harvey and David
14 years ago
 
Logo Designer
Thanks!
Here are variations to the letter "C": #145, #146, #147 and #148.
I love art & design and I love cheesecake. Please let me know if you would like to see more changes...
I hope that the chosen logo best represents the company's mission and vision.
Thank you for your consideration thus far...
~Mel
14 years ago
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