Thank you for inviting me to the contest.. :) I have for the few last days been reading a lot about organic architecture and I find it very interesting.. I started working with wordmarks to first see if you find any of these appealing.. Please let me know what you think.. :)
Entry #87: I really like this concept and I think it fits well with the magazine type style. The typeface is basic, but the way it's been treated and composed gives it a contemporary feel. Nice work. Would certainly like to see some more variations on this one.
Entry #88: I appreciate the art-deco look and how that ties into architecture, but just not the look we're after.
Entry #89: This one is too simple and not distinctive enough.
Entry# 90: Down the right path in terms of trying something distinctive, but too much of a grunge feel and a bit hard to read.
Really looking forward to seeing more concepts and seeing how you interpret the organic architecture concept, mood and feel.
Not sure this new revision (#93) works for me. It makes the CG less readable I think and the twisted rope look does not really resonate with the focus of the company. Cool looking logo though.
Entry #106: I really like the clean look and feel of this version. My only criticism would be that our brief indicated we didn't want to use the compass as we already have a stylized version in our current logo and wanted something fresh. I think the other possible problem is that our industry is very focused around the creation of 3d images and films. The compass suggests architecture, but there is nothing that suggests the high end 3d and digital aspect. The artists in our industry use a lot of the same software and techniques as film visual FX studios. In fact in some areas, our industry is further ahead than many Hollywood VFX studios in terms of the realism that they are able to achieve. I think there needs to be something that alludes to the digital aspect if something like a compass is going to be used. I am going to leave this one unranked for now, as I don't want to see a flury of compass logo concepts, but I have faith in your skill to be able to move this concept to the next level.
Entry #107: Same comments from #106, but I want to avoid anything that suggests drafting type concepts as our industry is about high end 3d, not drafting or CAD etc. Also I think the sketch lines would not translate well if the logo was scaled smaller, which in some cases it will be.
Entry #108 and Entry #109: A few things here. I think this one too is going down that path of traditional architecture and drafting. The vertical rolls looks like it might be an "I" between the CG. What I do like is the way the horizontal roll gives the logo depth. Might be something to play with.
Entry #110: Not diggin' this one. doesn't do anything for me.
Entry: #111: Same as the comments above where the 3d digital nature of the field is not being represented.
What I like with all of your mark concepts is how clean and simple they are and how well they integrate with the type. I feel like we're very close with this concept, but the actual mark is not there. Maybe run some possible suggestions past me before you start drawing?
Really looking forward to see how far we can take this one.
Thank you so much for great feedback.. :) I agree with your comments about traditional architecture..
I have again been looking at the logo ex that you provided and found that the Get Wired and Guba is some really cool logos.. Inspired of these I have submitted a couple of new ones.. :)
Entry #113 - #115: I don't know if this works as well as the GUBA logo does. I think entry #123 looks better as the lines are not so jagged, although I still prefer the original CG font.
There was an idea I was thinking about yesterday, but maybe you can figure out how to bring the architecture component into it. In computer graphics there is a very iconic mark that everyone knows about. It's the Utah Teapot. http://en.wikipedia.org/wiki/Utah_teapot The top grey image is used a lot for render tests as it is a 3d primative that is default in 3ds Max, which most people use in our industry. Maybe this teapot could be created to look like the "getwired" logo from the PDF. Then maybe the 3d compass could still be used. If everything else was white, but the teapot was colored wires like the "getwired" logo? My only conern is if this is going to look too busy. What do you think? Do you think you could pull this off and have it look right? The other element that I thought could be tried is a twisting organic tower (http://images.google.ca/images?hl=en&rlz=1T4GGLL_enCA337&um=1&q=twisting+organic+tower&sa=N&start=0&ndsp=20) I don't know if it's possible to create something simplistic enough that would still look like a tower and not appear as an "I" in the logo like the blueprints did.
Entry #117: I don't think this one really works for me. Entry #118: I like the sketch feel of the CG in this one. Feels like this one might need some color to make it pop. Similar to the contrast of while and color of the "getwired" logo. Entry #122: :) I get your thinking but I think it might be too much of a stretch to make that connection. I think the same could also be said with the ant concept. I like your out of the box thinking though. I'm open to those ideas, but just keep in mind we still need to tie it back to the computer graphics and architecture element.
Thanks for playing with this! I think on Entry #154 it looks a bit too busy and muted. I think for this to work the lines have to be slightly thicker, less strokes and brighter colors, or at least increase the value/brightness so it pops. The thing I liked most about the original concept was the height that the CG gave the logo. I think with the CGarchitect horizontal in this context loses it's effectiveness, but I can appreciate that the teapot idea might not work with that tall CG look. I am not positive if this concept will work, but maybe. With the teapot there still needs to be something that ties in the architecture component without the overall composition getting too busy. It's possible I'm just asking for too much from this concept. If you don't think it will work, let me know.
Entry #155 & #156: I don't think these ones really work for me.
Thanks for trying out the twisted tower concept. Might have some potential, but I think a few things could be problematic with this version when I have to scale the logo down for a business card or if I have to create an all white version to screen over images etc. I think with the thin line "CG" in the background in combination with busy towers it starts to loose it's appeal. The color and shading likely won't translate well in much smaller versions either. Like I say, might have some potential with a different more simple representation.
Thank you for trying out some new concepts. Looks like things are moving in a slightly different direction.
For entries #218, #219 and #220: I like the contemporary feel to the logo, but don't know if the star shape is really working for me. I've been commenting on this with a few other artists as well on the typeface. While I generally like the look, I worry with a typeface that light/thin it will be difficult to see when scaled down or if it is screen over other images
Entry #208 and #217: I prefer the green colored one, but I don't know if I like this concept as much as the current entry. What I really like about entry #146 is the subtle and clean nature of the mark. The shape suggests a cube without being too literal and plays with the edges giving it a design feel. The typeface is contemporary with a bit of an edge to it, giving it a unique feel. I think your latest entries are heading down this path, but aren't quite there yet.
Thanks for all of your work so far. The one thing I love about this competition method is there are so many ideas to pick from. But I do hate working with someone for so long and then change direction.
Entry #286 and #287: I think the last entries were closer to the right direction. I liked that you were playing with a lighter feeling mark and typeface. I think these ones feel too heavy. I don't know if the mark really ties into the architectural theme either. Kind of looks like a film reel without the spokes or maybe a space station. Not feeling this one I'm affraid.
Entry #289: As above, I think the font is too heavy feeling. The mark is ok if the gradient were removed, but still feels a bit generic. In a way it looks like the autofocus area indicator for a DSLR camera.