I wanted to bring a different approach to your design that relies solely on the basis of concept. I enclosed the word SELF inside of an orange circle that can be interpreted as the sun but is meant to place the emphasis on Self. The design of the circle creates a button. The design itself is very simple yet bold and clearly delivers the message of hope, warmth, and personal freedom. The idea I had is both innovative and can be extreamly effective across every demographic. The concept would be to produce the "self button" into actual buttons to give away across campuses. Imagine the effectiveness and awareness the bright orange button would bring to BrighterSelf on a national level when thousands of students affix the button to their backpacks or jackets. Of course that is only one idea for the use of the button. Creative marketing of this design is unlimited. A simple design with a very bold statement.