It seems that what you're seeking is a mix of branding and packaging. Something that captures the personality of Blue Tarp while calling attention to Uncommon Georgia at the same time. A designer will be able to lay out the rest of the can (UPC, type, etc), but the important thing now is defining your brand – what does the can look like on the shelf as part of six-pack, or in someone's hand as they take that first sip. It needs to be memorable in a different and interesting way. On this design, the can becomes part of the blue tarp, with the type expanding on its surface; it also calls attention to the grommet structure of the BT logo.