It is still very early, but I think this has followed the direction we want to go. Not sure I like the reflection look as it adds business without telling me anything. Love the hammer, is it reasonable to incorporate it into the "D" or "S"? Just a thought. Thanks for the tagline, it tells me a lot.
I'm a little bit concerned that now everyone will enter hammers and nails because of my tagline - but as long as you are aware that copying takes place on sites like this, I'll leave it up to you how to react to that!.