Between6and6.comLogo Design Contest

Logo Design Contest
Contests / Between6and6.com

Between6and6.com has selected their winning logo design.

For $250 they received 83 designs from 24 different designers from around the world.

Logo Design Brief

Client
Slogan
Everything You Need For Life Between 6PM and 6AM
What We Do
We are an eCommerce site selling everything from perfume and makeup to men's cologne, condoms, and pretty much everything you need to enjoy life when you're not working.
Industry
Retail
Color Preferences
We have no preferences for colors, but would prefer to not see pink, purple or anything colored too much toward women.
Our Ideas & Additional Information
We have had a few ideas about how to do the logo, but we are very open to the new ideas. One of ours was to have the 6's on opposite sides of the logo and then a cool [???] between the two of them (to show anything can happen between 6 and 6). Another idea was to have the first 6 be reverse type with a black background that fades into a white background with a black 6 on the other side (to show 6PM turning into 6AM)
Themes
Adventure
Modern
Refined

Entries

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Discussion

 
I am impressed with #3 because of the simplicity, and the way the red line creates a smiling face - it's creative. I like the look of #1 but feel that is a bit too young and complex for our needs. Also, I am not sure the mask makes sense for a cosmetics website. #4 and #5 weren't what we were thinking, and we didn't feel they took it in a direction we liked. We are very open to new ideas, but didn't see these particular choices as putting the name across in a way the market would understand.

Keep up the great work!
14 years ago
 
The direction that #5 has taken is really neat, but I don't like the shopping cart itself. That's not really in line with the products we're looking to sell or the demographic we are selling to.

Also, #3 is impressive because it presents a smiling face as well as getting the point across very well. The clocks in it may be too much of a detail, so it may look better with empty 6's... not sure.

Keep it up, these are all great!
14 years ago
 
#17 and #19 are great entries. They take the night and day messages and also keep the name very literally as a wordmark. #9 actually does that better than #19, but but they both do a good job of it.
14 years ago
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