The reason I am not using BVCS is not will ever call you company BVCS (phonetically), it just to long to say the letter out load and it's not memorable..
People will refer to the company as BellaVista, which has a much more pleasant and friendly sound to it.
some asks who do oyu recommend to have my system repair or install, people will say, hey check out the guys from Bellvista, they have really great customer service...