Allergy & Asthma Center, P.C. Logo Design Contest

Allergy & Asthma Center, P.C. has selected their winning logo design.

For $250 they received 112 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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aacenter
United States

What We Do

Physician practice specializing in diagnosis and treatment of allergy, asthma, sinusitis, immunology.

Industry

Medical

Top Three Things to Communicate

#1 - professional care from board certified physicians
#2 - we treat patients of all ages, adult and pediatric
#3 - compassionate expert specialty care

Our Target Audience:

adult and pediatric patients with allergies, asthma, sinusitis

Color Preferences

no preference

Our Ideas and Additional Information:

no

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3

Discussion

Discussion

aacenter
United States
#1 - 3. Hard part is we don't know for sure what we are looking for. I think maybe go less abstract. Try to convey that this is a physician medical practice office. I like the fonts. I like having the P.C. slightly smaller than the main practice name. I've made a few changes to the contest brief which may help.
13 years ago
aacenter
United States
Definitely don't want just typographic, keep the images. I like the idea of somehow using letters to form an image, like #2. but try to incorporate letters AAC, make the letters more recognizable and the image they form more recognizable. can you think of a way to make the image more related to allergy/asthma? i read comment about butterly, lungs, and that's pretty good but when i first saw #2 i did not recognize the letters or a butterfly image. we do want something in the logo that is eye catching and memorable, but we don't know what. thanks for efforts.
13 years ago
aacenter
United States
Re: #1 design creator de.sign: please submit another design as well, if possible. Thank you
13 years ago
aacenter
United States
I like idea of incorporating lung image into logo as #5. (those are lungs, correct?)

I am leaning more towards a "horizontal" orientation as in #5, #7, #8.

#7, I do want AAC letters in the logo as you've done, but not in the block format. I am thinking I want to use the letters to form a memorable image.

Maybe try incorporating recognizable letters AAC to form recognizable lungs and maybe a nose image out of the "&" sign, or perhaps the C.

Don't use all capitals. Include space between Allergy & Asthma. Make the "Center, P.C." slightly smaller than the "Allergy & Asthma" (as in #5)

I hope this isn't too long a comment, thanks to all for efforts.
13 years ago
Loquaz
United States
Dear AACenter: Could you make sure to refer to submissions by the number of the rating (rather than the posting you assign)? This makes it a bit easier to follow which comments relate to which design. Conversely, you can leave comments for the individual designers by clicking on the image. Many thanks!
13 years ago
aacenter
United States
sorry about that. thanks for tip on commenting to individual designers.
13 years ago