ADA Watch .orgLogo Design Contest

Logo Design Contest
Contests / ADA Watch .org

ADA Watch .org has selected their winning logo design.

For $300 they received 123 designs from 34 different designers from around the world.

Entries by
Tom Whitney

7th
#16
New
#81
New
#40
New
#80

Discussion

 
Logo Designer
I work for Dolphin Press, in Hilo, Hawaii, a company created by a woman who is blind that produces large print for people with vision disabilities and Braille for people who are blind.
Simple readability is the primary criterion for our large print work. Here and in our business we use a type font created by the American Printing House for the Blind called APHont. Stylistically it is a meat and potatoes font compared with the soufflé flourishes of many types I love but are difficult for those who are visually challenged to read. Now I must bow every day to that fundamental value and belief that is my company's reason for being: what type style is readable by the most people, how can we communicate most clearly to most people.
By the way, I tried in a dozen different ways to send you an .eps file and could not figure out how to do it, so I hope this works. One part of your instructions said sending a .jpg file was ok; another part said send only .eps.

(This comment references Entry #16)
15 years ago
 
Logo Designer
I felt it was important to include a slogan that told the mission of the site. "ADA" by itself stands for many organizations out in the world. This way it would work well in a larger size as the banner heading on the web site, rather than having the slogan off to the side. Background could be white. Given the small size of the entries in this contest the type does not show up very clearly when enlarged from the entry size, but would look clean and sharp on the web site. I stayed with using the APHont type and converted the type to paths in Freehand. APHont is enough different from Arial or Helvetica which make some letters look somewhat odd, but this is because those letters are more readable that way. It would appear as a graphic on the website. Using APHont would be consistent with the values and mission of the sponsoring organization as it was designed to deal with problems experienced by people with disabilities.

(This comment references Entry #40)
15 years ago
 
Logo Designer
Hello, so did Contest Holder already chose your design? As far as I know, EPS files are sent by winners only...
15 years ago
 
Logo Designer
I wanted the logo to stand out against the background color that might be at the top of the website, which is probably the main usage of the logo. This rounded box with the shaded white, yellow and a touch of red will work nicely against almost any background color. The rounded ends of the box emulate the various rounded shaded boxes that are found all over computer screens where people click to make things happen - as the y appear on this very screen. You enter this site because you want to make things happen in defense of the rights of people who are disabled. This design conveys a sense of the urgency of the information to be found here and conveys clearly with the special APHont type, designed for people with vision disabilities, the name of the site.

(This comment references Entry #80)
15 years ago
 
Logo Designer
I wanted the logo to stand out against the background color that might be at the top of the website, which is probably the main usage of the logo. This rounded box with the shaded white, yellow and a touch of red will work nicely against almost any background color. The rounded ends of the box emulate the various rounded shaded boxes that are found all over computer screens where people click to make things happen - as the y appear on this very screen. You enter this site because you want to make things happen in defense of the rights of people who are disabled. This design conveys a sense of the urgency of the information to be found here and conveys clearly with the special APHont type, designed for people with vision disabilities, the name of the site.

(This comment references Entry #81)
15 years ago
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