92.9FM - AM1270Logo Design Contest

Logo Design Contest
Contests / 92.9FM - AM1270

92.9FM - AM1270 has selected their winning logo design.

For $375 they received 107 designs from 10 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Mid-Wisconsin's Good Neighbor
What We Do
AM/FM Combo/Simulcast radio station(s) that play an Adult Standards format, and delivers local news, weather, and information consistently.
Industry
Media
Color Preferences
Open to considering all so long as communicating what is desired.
Our Ideas & Additional Information
We need a new Logo!
We are an AM/FM simulcast radio station in a small market. Our format is Adult Standards, We play the most popular songs from the 50s, 60s and 70s, aimed at the upper end of the Baby Boomer generation. . Target audience is 35-64
The logo we have used for years and years is
WRJC logo.jpg
It is on all of our letterhead, business cards, banners, website, etc. etc. Only over the past couple years have we altered/updated it for staff wearables, basically an outlined, or sometimes two-color version of our regular logo, our embroiderer came up with. The only art I have to share on that look is from the embroiderer and is
WRJC OL.pdf
Like I said, we are in a small market, so while I personally may be alright with a significant change, I am cautious whether or not to do that and risk alienating some of my audience. I came up with the following rough idea

Incorporating our outlined logo (subdued) within a new logo. That is as creative as I can get. While I came up with that, it might work for me if it was cleaned up, or I am certain there might be something better, or even perfect out there that someone can come up with for me.
I was thinking of two colors plus black and white for the main logo, if a design warrants additional colors are fine. I will also want a one-color or black & white version for certain simpler uses.
Themes
Classic

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion





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12 years ago
 
Client
Thank you for the initial designs...
Please note, I want to use our current logo (font/type style) within the logo, preferably the outlined logo. Our logos are attached to the contest brief.
Also, attached to the brief, please find a file named comp.jpg, these are the logos of many of the other station in our market, and the ones we want to stand out from.
Also, I would like the numbers (frequencies) to be more dominant than, or at least equal to, the call letters WRJC.
12 years ago
 
Client
#13, #14, #15, #16, #21, #22 - I would like the logo to be closer of an equal height & width size rather than too horizontal or vertical. Also, I would like the numbers more prominent than the call letters. I like the boldness!
12 years ago
 
Client
#11 - What would it look like with the 'AM' & 'FM' next to and same size as the numbers rather than stacked?
12 years ago
 
Client
#30 - Pretty unique! Not sure it fits with our demographic, mature listeners, Adult Standards music. But I like it. Maybe a different color besides yellow? How would it look with a black background?
12 years ago
 
Client
Thanks for the efforts!!! Keep the great ideas coming!
12 years ago
 
LogoTournament Staff
Hi ALl,

The client asked for more time to allow designers to submit.
12 years ago
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