your entries are very nice, however, we think as a real estate company they look a little plain. We also need the colors to pop, the logo will be on a real estate sign and from a far with the black background, it may be to hard and too dark to read. We're very interested to see what else you can create outside what we sent.
ah eyecandy (glossy shiny reflections) and thin fonts are not the best choice for signage. if you want your brand to stand out then solid colour and readable typeface is best. I do have number of real estate clients and I know the requirements for good signage. especially on 2x2 lawn sign quick easy to read, why because 99% of the people viewing lawn sign are in cars. This applies to vehicle graphics as well.
Scott, thank you, we relate to what you're saying, however, we're looking for something that POPS out at drivers, the one we have ranked as #1 is more of what we're looking for. Anything you can present along that line, we'd love to look at. We're leaning towards the brighter colors opposed to the darker colors for at dusk the black would be too hard to focus. Thanks so much, we look forward to seeing more creative images from you.