Nice start. Like the attitude and weight of the rack. This appears to be a mule deer rack which we can work with. Would prefer a white-tailed deer rack version.
The "Buck Wear" font is our current custom font. I would like for you to be more original with a font that is about the same weight, masculine and has attitude.
The shape of face and nose of deer appears too elk or bull-like. Too Thick & beefy. A white-tailed deer's face is more narrow, broad at top of head and slender at bottom nose/ mouth like an inverted triangle. Please search whitailed deer on web or whittail deer skull and you will see what I mean.
Not liking the position of deer mark with our name.
I am looking forward to seeing some changes. Thanks.