thanks a lot for your submission. Both elements of the name are important. If you ask me which element is more important, it will clearly need to be the second part (mundo). The second part (mundo) really needs to strike the eye which is opposed to how you have it at the moment.
There is an additional challenge: as explained in the briefing, the word "mundo" will later be changed to different destination names. Just to take a fictious example: it could be "honduras" or it could be "togo". At a later point (nothing to do with this contest) I will need to go into the file by myself and change "mundo" to "togo" (or whatever other destination it may be). You probably know better than I what this means from a design perspective. One thing that comes to my mind is that, from a design perspective, it makes no sense to work with a fixed relation between the width of the "vive" element and the width of the "mundo" element, as you have it at the moment. Because "mundo" is a five letter word and if I will later change it to "honduras" it will be a eight letter word.
Please let me know what you think. I like your style (since we are talking travel, the logo needs to be bit more lively/ dynamic), so it would be great if you could send me a new proposal.
thanks for your new proposal. I appreciate your idea to represent freedom and outdoor feeling with a pictorial element. I see two possibilities to move forward: 1) The sun and the bird are good representators, but at the same time I feel they might be a bit overused already. Can you think of any other pictorial elements representing any of the following: freedom, adventure, nature, goose bump experiences, humanity, cultural exchange, etc. ? 2) If you want to stay with the sun and the bird, please refine these elements (they are two raw at the moment). Maybe the wings of the bird could be used for the letter "V" in "Vive", what do you think? I think I prefer the "mundo" element to be to the right to the "Vive" element to have one horizontal line. Could you put the underline that you currently have below the word "Vive" under both words. This underline could represent a globe and maybe you could elaborate on this idea just a bit to make it perfect. I am not convinced of the colour of the words. Try a lighter blue or maybe even red. What I definately don't like is the letter fond of the "mundo" element, it looks too stiff.
Let your imagination and creativity run wild ... ! :-)
great that you are back in the game. I like the colours, maybe could be a bit more masculine. I like the letter fond of "Vive". I still don't like the letter fond of "Panamá", it needs to be more dynamic and fun. I appreciate that you had a go at the telescope idea. Altogether, this pictorial element looks too boring to me, tough. No offense.
It would have been nice to have this kind of style (more subtle/ refined) with the motive you used in your first submission (sun and bird) -> see my comments above.
Another idea would be a trailmarker with arrows pointing in different directions and, next to it on the ground, a sporty/ elegant travel back with a telescope sticking out of it.