We are a major radio station in Los Angeles and we play mostly classic rock music but also have a huge variety of rock music that we play as well as deep tracks. Our target demographic is males between the ages of 35-54
Industry
Media
Top Three Things to Communicate
#1 - Our signal 100.3fm
#2 - Album Rock True Variety
#3 - Would like the logo to get noticed, a little edge to it
Our Target Audience:
Primarily males 35-54 but in general adults 35-54. Rock listeners.
Color Preferences
Yellow, White, Blue, Black or combination of those colors You can view our current logo at www.thesoundla.com to get an idea of what we have now. We want to stand out more and look edgier.
Our Ideas and Additional Information:
yes, you can visit www.thesoundla.com to see our current logo and i would suggest going online and looking up radio station logos on google and finding some that are classic rock stations and seeing what else is out there.
Themes
Necessity
Classic
Masculine
Serious
Refined
Elegant
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
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Some of the logos you all have sent us are real good. But please think more edgy male oriented and most important is the "100.3"...that is what we want people to notice more than anything. "The Sound" and "Album Rock True Variety" are secondary. Thanks.
One more thing that we'd like to highlight is a vinyl album. So maybe the O in The SOUND looks like a vinyl album? Just a suggestion maybe you can all play with. Than you.
