My belief is "do small things with great Love''. My strength is Color Theory and I use color to express thoughts and feelings within my designs. I am a senior designer, fine artist and illustrator with almost 30 years experience...it is my gift and age is wisdom. Visual recognition and impact determine long term association with a logo. I believe the more detailed and complicated a logo is, it becomes an illustration. All logos that retained long term recognition are simple and can be identified by the viewer in a split second. I always consider complications that may arise with a professional printing files as well. A logo is more than a visual representation of a company. The broad range is that it compliments all aspects in color and layout of all applications in which it will be used. A Logo is more than the design itself. Thank you, Tere