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$250 Prize Package * |
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94 Logos |
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Complete |
* includes the Designer prize and all LogoTournament fees.
Ranking last updated 2 years ago by kumarp 
Contest Brief
Company Name:
Yokayo Biofuels
Slogan:
(see attached image)
What We Do:
We manufacture and sell an alternative diesel fuel (biodiesel) made from locally-sourced used restaurant fryer oil.
Our Industry:
Miscellaneous
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - community
#2 - deep ecology
#3 - professional quality
#2 - deep ecology
#3 - professional quality
Our Target Audience:
Hip folks and businesses who want to shake the petroleum habit. We are located in Northern California, and exclusively serve that market.
Styles that we are interested in:
Wordmark
A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:
Pictorial Mark
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:
Web 2.0
Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include:
Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.
Color Preferences:
Dark, forest green, and a vibrant amber. A complimentary third color of your choice (as well as black) is allowable. We prefer not to see gradients, but are open to the possibility if the design is worthwhile.
Our Ideas and Additional Information:
While we are flexible, the main purpose of this particular tournament is to refine and professionalize a logo concept that we came up with in-house (see included image). We have not included workable layer versions of this art, because we want it to inspire your own creation.
The main mark must be an amber-colored fuel dispenser with roots, to symbolize fuel with roots in the community. Please come up with different roots than the ones in the attached version, which we think are too "busy" and distracting.
Font choice is up to you, as well as upper versus lower case lettering. Elegance is preferred, but playful could be alright with the right design. For reference purposes, in the version we came up with, the large font is Oceania, and the small one is Telegraphico. Also, please stick with the slender-style recycling arrows in the slogan.
The main mark must be an amber-colored fuel dispenser with roots, to symbolize fuel with roots in the community. Please come up with different roots than the ones in the attached version, which we think are too "busy" and distracting.
Font choice is up to you, as well as upper versus lower case lettering. Elegance is preferred, but playful could be alright with the right design. For reference purposes, in the version we came up with, the large font is Oceania, and the small one is Telegraphico. Also, please stick with the slender-style recycling arrows in the slogan.
Where we will use the Logo:
Web, Print, Billboards & Signs
Stylistic Sliders:
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