Utility Energy RegistryLogo Design Contest

Logo Design Contest
Contests / Utility Energy Registry

Utility Energy Registry has selected their winning logo design.

For $375 they received 111 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
The New York Utility Energy Registry empowers utilities to support sustainable communities by providing them easy access to energy consumption data.
Industry
Non-Profit
Color Preferences
this is environment, sustainability, and energy...
Simple and elegant- we expect major US to join this.

Other concept that may be useful is that the registry is a unifying force- bring together disparate data for public good.

greens, blues, greys, purple, black...

no red, yellow, orange, pinks, etc. Nothing super bright.
Our Ideas & Additional Information
We'd like the words "New York" to be included with Utility Energy Registry but stand alone. We eventually want to grow to other states, and become national but maintain the logo.
Themes
Refined
Secure
Simple
Modern

Entries

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Discussion

 
Client
Make sure you see my comment about "New York" in questions
9 years ago
 
Client
I like what I am seeing so far. I will rank them after another day. Lets see a few with New York featured more prominently above UER, though we are not sold on that. Others be creative. color schemes, images, etc. Convey theme of sustainability, etc.
9 years ago
 
Client
Just ranked them and we like what we are seeing ;) For those that have not submitted, please don't be afraid to offer completely new ideas you think will blow us away!
9 years ago
 
Client
Hi All, Please mix up color schemes on entries. We like the blue-green, but would like to see more diversity.

Also, we added comments to a few designers to try using connected hexagons in some way since the registry needs to convey a sense that utilities that join as members will be part of a larger network. Perhas a set of connected hexagons with one of them with an accent shading.

9 years ago
 
Client
I was thinking today that what makes this company special is how it's connecting lots of very seperate companys who work in the same field. i was thinking that a tree or something that has parts that are connected by a something. like branches on a tree connected together by a trunk. im not sure how this would work, but there might be something to this.
9 years ago
 
Client
Can someone try designing a honeycomb pattern as the logo.
9 years ago
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