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$375 Prize Package * |
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84 Logos |
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Complete |
* includes the Designer prize and all LogoTournament fees.
Ranking last updated 4 months ago by klempit 
Contest Brief
Company Name:
U.S. Homeowners Association
Slogan:
To Protect and Save
What We Do:
We are the AAA for homeowners; we help them save on the expenses of living in, running and enjoying their homes.
Our Industry:
Home & Garden
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Trustworthy
#2 - Savings in all areas of home operations and outfitting (energy, renovation, maintenance, insurance, decor)
#3 - Homeowner's Ally
#2 - Savings in all areas of home operations and outfitting (energy, renovation, maintenance, insurance, decor)
#3 - Homeowner's Ally
Our Target Audience:
Homeowners in the US ages 25-54. They can afford their homes but seek to make every dollar count. They are not in financial distress. They are middle income (or higher), aspire to be middle income or if upper-middle (or higher) income, hold middle class values. Sex 60/40 M/F. Home is the largest asset. At least high school education, but likely college. Smart about the Internet, careful with commitments
Styles that we are interested in:
Pictorial Mark
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:
Emblem
An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:
Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.
Color Preferences:
green, blue, yellow, orange
Our Ideas and Additional Information:
The tagline is a variation on the police motto, "to protect and serve." We had a thought of a shield and home icon somehow working together but don't want to limit your imagination. While we aren't looking for a Web 2.0 look, modern/current illustrative techniques are sought. This is a rebranding for HomeESP - Website is www.homeesp.com - no need to carry any elements of this logotype forward (e.g., bulb) but just about all of the content and point of view from HomeESP.com will carry forward to new site.
Top things we help save with are operational expense (energy, maintenance), renovation, outfitting. Also with appliance repair protection plan, limit financial surprise when things break down in the kitchen or laundry (this benefit will soon extend to heating and A/C).
Top things we help save with are operational expense (energy, maintenance), renovation, outfitting. Also with appliance repair protection plan, limit financial surprise when things break down in the kitchen or laundry (this benefit will soon extend to heating and A/C).
Where we will use the Logo:
Web, Print, Mugs, T-shirts
Stylistic Sliders:
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