The Moto ChannelLogo Design Contest
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Money $400
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Ranking last updated 2 years ago by motoguzzibruce United States
Contest Brief
Company Name:
The Moto Channel
Slogan:
What We Do:
We are a motorcycle video website that offers completely original content featuring all types of motorcycles and aimed at everyone with a passion for motorcycling.
Our Industry:
Internet
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Action of a motorcycle or motorcyclist in motion
#2 - Passion for motorcycles
#3 - Excitement from riding a motorcycle (and exhilaration, and freedom, etc.)
Our Target Audience:
Our target audience is anyone with a passion for motorcycles, young and old, male and female, around the world. Our videos will feature all types of motorcycles, stock and custom, vintage and modern, American and foreign made, on road and off road, cruisers, choppers, touring and sport bikes (just to name a few).
Styles that we are interested in:
Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Pictorial Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:
Please no purple, no green, no brown, no grey. Also this logo will never be depicted in black and white always in color and always on a white or light colored background.
Our Ideas and Additional Information:
Please note that we are not limiting our audience to the custom chopper motorcycle crowd. Because of this, there are several symbols that we do NOT want featured in our logo as they are typically strongly associated with the chopper crowd. So please, no smoke, no flames, no chrome, no skulls, no pistons, no wrenches, no burnouts and no women in bikinis. You get the idea.

Please also note that the logo is for our website's banner, located near the top of every page and we have a specific size canvas or palette that we want the logo designed for. The exact size canvas that the logo will fit on is 721 pixels wide by 172 pixels high. That is a width-to-height ratio of 4.2 - to -1. See www.themotochannel.com/logoauction.html for a better look.

Because the website will feature many different types of motorcycles (every single variety), any motorcycle, either whole or in part, featured in the logo should not be a specific type of motorcycle, but more a generic depiction of one. That's not to say that you must incorporate an entire motorcycle. Perhaps only a part of a motorcycle, or perhaps just a motorcyclist or the gear that a motorcyclist wears: helmet, gloves, goggles, boots. We really aren't sure what the logo should look like, just what it shouldn't look like.

Although the logo is for a web site, Please do NOT put ".com" or "dot com" on the logo.

Although the website audience will be mostly male, there will be some female visitors so please do not make the logo overly masculine with themes like skulls, pistons, flames or women in bikinis. The main attributes of the logo that we want to convey are action, passion and excitement, and not aggression and masculinity.
Where we will use the Logo:
Web, Print, Mugs, T-shirts
Stylistic Sliders:
Feminine 
Masculine
Simple 
Complex
Gray 
Colorful
Subtle 
Bright
Quiet 
Loud
Necessity 
Luxury
Expensive 
Economical
Playful 
Serious
Modern 
Classic
Raw 
Refined
Exotic 
Commonplace
Sporty 
Elegant
Adventure 
Secure
 
Brief Updates
 United States
Valued Client
Joined: August 2010
August 19th, 2010, 12:58pm
We don't want any of the words to be all lower case. At least the first letter in each word should be upper case. Thanks!.
 United States
Valued Client
Joined: August 2010
August 19th, 2010, 2:15pm
We have posted on our website examples of motorcycle art that we feel capture the action, passion, and excitement of motorcycling (which are the top three things to communicate through our logo) in order to clarify what we are looking for in a Pictoral Mark.

The page link is:

http://www.themotochannel.com/logoauctionmotorcycleart.html

We think that IF you design a similar image (remember that you are not limited to these examples), it should be located to the left of the words, as they each depict a motorcyclist moving to the right, which would draw attention towards the words "The Moto Channel".

Please do not feel limited by these examples. We are open to any and every suggestion you might have. Thanks!
 United States
Valued Client
Joined: August 2010
August 21st, 2010, 10:39am
We have posted on our website examples of motorcycle art that we feel capture the action, passion, and excitement of motorcycling (which are the top three things to communicate through our logo) in order to clarify what we are looking for in a Pictoral Mark.

The page link is:

http://www.themotochannel.com/logoauctionmotorcycleart.html

We think that IF you design a similar image (remember that you are not limited to these examples), it should be located to the left of the words, as they each depict a motorcyclist moving to the right, which would draw attention towards the words "The Moto Channel".

Please do not feel limited by these examples. We are open to any and every suggestion you might have. Thanks!
 
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