The Fit FactoryLogo Design Contest

Logo Design Contest
Contests / The Fit Factory

The Fit Factory has selected their winning logo design.

For $385 they received 175 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Building a fit community one friend at a time
What We Do
We are a gym that focuses on group bootcamp classes.
Industry
Sport
Color Preferences
White, gray, Black, w/ possible yellow accents
Our Ideas & Additional Information
I would like to have a kettle bell somewhere in the logo. This is our primary piece of equipment. Perhaps we could also play on the word "factory." Maybe some machine gears or something else industrial. industrial chic.
Themes
Feminine
Simple
Gray
Modern

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Discussion

 
Client
I think I should have possibly slid the slider towards feminine a bit. Most of these seem a bit masculine. I don't like the shininess of some of these. I think a flat (simpler) look would print better and be more timeless. Thanks guys!
9 years ago
 
Client
For the shape of the kettle bell, please use the Rogue 53lbs kettle bell as a reference. Thanks
9 years ago
 
Client
I'd like to see some where the text in the image are separate. Maybe a kettle bell with TFF on it and just front below it. Maybe just a kettle bell that gives the imagery of a factory… Like the gears… Then just text below.

As a whole, these are all too masculine. Let's focus more on white, gray, and black. If you'd like to add a splash of yellow keep it bright and simple.
9 years ago
 
Client
Alright guys... I still think we are a way off. I have changed the description and uploaded some examples. Hopefully that will get us on the right track.
9 years ago
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