TechBridge ConsultingLogo Design Contest

Logo Design Contest
Contests / TechBridge Consulting

TechBridge Consulting has selected their winning logo design.

For $300 they received 164 designs from 32 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Bridging the gap between the technology and business worlds
What We Do
We provide strategic and communications consulting, as well as executive coaching to early stage businesses, with a focus on emerging technology companies.
Industry
Consulting
Color Preferences
I am pretty open to suggestion on color. Red & Black are my personal favorite colors, but I am not sure they are the best to communicate. Perhaps Red & Grey? NO ORANGE.
Our Ideas & Additional Information
One idea I had (and I am NOT restricted to this), is to use a double helix (DNA) type shape that also resembles a bridge. My clients are not only medical innovations, but often are in IT or other industries, so I don't want to restrict it to just one field.
Themes
Necessity
Modern
Masculine
Refined

Entries

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Ranking
Entry Number
1st
2nd

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3rd

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5th

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Discussion

 
Client
Props are due to NZR for jumping in early! This helped me to realize that if the logo includes a picture or artwork, I really want it to resemble something or invoke a more specific thought about my business rather than it just looking cool.

Thanks,
Chris
14 years ago
 
Client
Hi All,
Thanks for your time & submissions thus far. I have realized that I really don't want a stylized "TB" as part of the logo. I would much prefer a picture that evokes something about my business. #5 is definitely the closest to what I could come up with in my very non-creative brain so far!

Thanks again,
Chris

p.s. I am adding a NO ORANGE criteria to the brief. If anyone cares, I live in AggieLand and this would not go over well since burnt orange is the color of our rival school. :)
14 years ago
 
Client
Remember, I am not hung up on having to use a double helix as part of the logo. That was just an idea. If you can think of another way to convey the "bridge between technology and business" concept, I would welcome your ideas.

Thanks,
Chris
14 years ago
 
Client
Hi All,
I just wanted encourage some more submissions. While I like what I see so far, I am not anywhere close to 100% decided. I will also be soliciting customer feedback on the top few logos as we get into the final days. I also wanted to encourage those who submitted logos with artwork that is not really representative of my business (#1, #4, #14) to consider resubmitting with a similar text setup and an image that invokes a technology or "bridge" type thought.

Thanks,
Chris
14 years ago
 
Client
Hi again,
I just wanted to say thanks for the most recent round of submissions and give some general feedback. I am almost wishing I had not given the double helix bridge idea at the beginning, because I would really like to see some other ideas that invoke bridge and technology thoughts (#28 is a good example).

Also, no more letterform submissions please. I am definitely not going that route. I want a graphic that is representative of my business, not a "TC".

Thanks again for all your hard work,
Chris
14 years ago
 
Client
Hi all,
I consolidated my ranking considerably and moved a lot over to not interested to help me think through this. If you really want to be ranked regardless, don't withdraw your designs and I will rank them all as I get close to the end.

As for the designs themselves, I am not 100% sold on any particular design yet. I really encourage you to help me come up with something that is more of an all around "tech" feel rather than just the "biotech" feel of the double helix. I look forward to further ideas!

Thanks,
Chris
14 years ago
 
Client
Hi again,
I have a busy day today so won't be able to rank again until this evening. Because of this and the fact that I want to get some input from colleagues for a few days before making a final selection, I decided to extend a few days.

Thanks again!

Chris
14 years ago
 
Client
Good evening (well, it is evening here :) ),
Lots of new submissions today - much appreciated! It seems like I have typed a lot of feedback in relation to small font size. As you design (or redesign), keep in mind that this will be used on business cards, so it needs to be legible down to a size appropriate for that use.

Thanks for all your time and ideas,
Chris
14 years ago
 
Client
Wow, lots of new submissions! I have a busy day today, but will try to get them all commented & ranked by this evening (about 8 hours from now). A friend reminded me that I did not include anything about the community relations side of my business in my profile...I am not sure how to suggest to include that component, but I would be remiss if I didn't at least mention it.

Thanks again for everyone's effort, I have been sincerly impressed and almost overwhelmed by all the submissions!

Chris
14 years ago
 
Client
Hi All,
As I go to bed on the last night before this closes, I am 99% sure I am going to stick with #42. I will (roughly) rank everyone who has not withdrawn their graphics in the morning.

Thank you so much for all your hard work. I'll make some final comments and "honorable mentions" in the morning.

Chris
14 years ago
 
Client
Howdy one final time,
I have made my final ranking - numbers 1-12. I am now going to ROUGHLY rank the remaining logos just to show some appreciation.

Speaking of appreciation, some special recognition is due to Catalin. He put a TON of effort into some really neat logos and successfully made my final decision very difficult. In addition to him, Dars, IdeazDen, CraigJ, and Pirciu deserve honorable mention for going above and beyond with their effort & revisions.

Thanks to all who worked so hard on this. I really enjoyed this process and intend to recommend the service to others.

Thanks again,
Chris
14 years ago
 
Logo Designer

Hi Chris,

Thanks for all the nice words. Good luck!
Best regards,
Catalin
14 years ago
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