Symmetry SoftwareLogo Design Contest
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Money $300
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Ranking last updated 1 year ago by PaycheckCity United States
Contest Brief
Company Name:
Symmetry Software
Slogan:
What We Do:
PaycheckCity.com, the flagship website of Symmetry Software, is an online collection of paycheck calculators. The site gets 4 million impressions a month and half a million unique visitors. We wish to redesign the ten-year old logo of PaycheckCity.
Our Industry:
Miscellaneous
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Accuracy
#2 - Ease of Use
#3 - Stability
Our Target Audience:
PaycheckCity users are financially sophisticated folks who wish to understand/manage gross to net paycheck calculations. The audience is U.S based, educated and about 60% female. Many site visitors are payroll/accounting/finance professionals...but a large number are serious-minded people looking to adjust their paycheck allowances and deductions to better manage their personal finances.
Styles that we are interested in:
Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Pictorial Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Abstract Mark

Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:

Web 2.0

Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:
We wish to use the same main colors we currently use in the logo. Black and Hex Colors: Blue #085AA6 Yellow #FFBE00
Our Ideas and Additional Information:
IMPORTANT: 1. We wish to drop the ".com" from the name in the logo. The new text in the logo should be only PaycheckCity (not PaycheckCity.com). Also capitalize the first P and the C in city. 2. Horizontal Logo, Aspect Ratio 208x77.
Where we will use the Logo:
Web, Print, Billboards & Signs, Mugs, T-shirts
Stylistic Sliders:
Feminine 
Masculine
Simple 
Complex
Gray 
Colorful
Subtle 
Bright
Quiet 
Loud
Necessity 
Luxury
Expensive 
Economical
Playful 
Serious
Modern 
Classic
Raw 
Refined
Exotic 
Commonplace
Sporty 
Elegant
Adventure 
Secure
 
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