Smart Start ToysLogo Design Contest

Logo Design Contest
Contests / Smart Start Toys

Smart Start Toys has selected their winning logo design.

For $300 they received 125 designs from 36 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We sell high-quality, reasonably-priced, educational toys via home sales parties.
Industry
Retail
Color Preferences
Would like blue and yellow but am open to any bright, primary, playful colors. No pink or gray.
Our Ideas & Additional Information
Please be sure the logo and colors look very different from the new Discovery Toys logo (www.discoverytoys.com). I did a simple logo that I actually like very much (see www.smartstarttoys.com or http://home.comcast.net/~phaellot) but the graphic is low-res so I can't use it (it's Microsoft clip art). I like the playfulness of the font (Porkys) but don't like how much it slants. I like the graphic -- a child playing with blocks (an educational but fun toy). He looks like he's having fun but mom's happy too because he's being creative. The colors are bright and fun too. One problem with this logo though is that it's way too wide.

One of the key toy brands that Smart Start Toys sells is Melissa & Doug. We sell blocks, dollhouses, puppets, puzzles, art supplies, classic wooden toys, trains, and other classic toys. I'd prefer that the logo have a classic feel and not be too stylized or abstract. I don't like retro or 50s style at all.
Themes
Colorful

Entries

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Discussion

 
I like the font choice on #13 but am not too sure about the blocks. Too big? I kind of wish there was a young child somewhere. Definitely like #13 better than #1, now that it has the richer colors.
I'd like to stay away from the "country" look of #4 and #8. Smart Start Toys does sell many wooden toys but our emphasis is more on the educational value, creativity, and environmental responsibility of wooden toys rather than on the simplicity and "home-grown" country quality of the toys.
#10 is fun and the color mix is eye-catching and easy to read. Can you work on incorporating something other than a lightbulb?
I like #15 but the company name is too small -- the other letter blocks overwhelm it. Can you keep working on that concept?
There's some potential with #2-4 and #6 but I find the yellow letters hard to read.
The smiley-face in the last block on #14 is a nice touch.
14 years ago
 
I've made a couple of changes in the "top 3 things for your logo to communicate" section of the brief. The key ideas to communicate are the educational/teaching quality of the toys, yet they're also playful and fun. However, it's also important for Smart Start Toys to be viewed as a trustworthy, widespread, large organization in the network marketing field. While we're currently in a launch phase, I expect the company will grow quickly and establish a good toehold in this industry. I want potential customers and potential salespeople to be immediately impressed with us as a new player in this market. Customers welcome us into their homes, and I want them to feel reassured that they will have a good experience, their toys will be delivered on time, and they and their friends will get good value. Salespeople will sign up only if they feel the company is reliable, its products will sell, and they're providing a unique shopping experience to their customers. Therefore, the logo has to have that "reliable large company that does things right" feel to it. Hope this makes sense!
14 years ago
 
I really like the new entries #33 and #34. They are similar in font choice and colors to the old logo for smarterkids.com, which merged with another company several years ago but was a pretty big internet toy retailer and was well-respected. I like the playful yet "clean" feel (if that makes any sense) of #33, #34, #26 and #27. It's very hard to rank them! Thanks so much for the great ideas -- please keep them coming! I'm working with a graphic designer on a catalog and hope to have her input in the next day or so.
14 years ago
 
Yikes, I feel like I've been pretty harsh with my new ranking, by putting so many in the "not interested" section. I wish there was a middle area, where I could say "Thank you SO MUCH for all your hard work, I can tell you put a lot of thought into this, but it's not quite the direction I was looking for." KWIM? I hope you don't get penalized when a design is put into the "not interested" section.

14 years ago
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