A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:

Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include:

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

A Character logo consists of a mascot to represent the brand. Please note that Character illustrations are extremely time intensive for designers, and for the best results the prize should be at least $400-$500. Famous examples include:

Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include: