Services Publics Lab'Logo Design Contest

Logo Design Contest
Contests / Services Publics Lab'

Services Publics Lab' has selected their winning logo design.

For $350 they received 109 designs from 18 different designers from around the world.

Logo Design Brief

Client
France
What We Do
The company is specialied in field surveys to monitor the quality of service provided by public services companies (like transit agencies providing access services : bicycles, bus, light rail and metro services) and to provide reliable information to cities or regional government on the value for money of these services and necessary evolutions. we monitor the services provided and sustainability of the services as it is perceived and provided.
Industry
Service Industries
Color Preferences
earth color (as we are connected with reality)
dark blue sky color (as we work on better services and provide reliable service and touch sustainability issue)
purple as we provide recommendation for the future
Our Ideas & Additional Information
We work in European cities. If you want to see how different it can be from US or Asian cities, google "Nantes" and see images.

have people, the final users of the service of general interest represented. it can be by a feet trace, or by symbolising the outline of people see http://pdu.stif.info/ (the horizon line in different colors) or http://www.blog-ethicity.net/ or http://www.ecopole.com/

comment on the first two choices f style sliders : it is feminine as there is a sense of deduction, a sense of seing what needs to be fixed, and masculine, as the work has to be very rational (reports on field surveys); it has to be simple as we want our customer to understand that we have a clear view on the reality, and complex, as we report the situation as it is in a city with eg 300.000 people having a diffrent experience every day ! (organic or fractal logo can be a possibility, like having fern, which can represent the complexity of the system in each single part of it);
Themes
Necessity
Secure
Feminine
Colorful
Modern
Refined

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Discussion

 
Client
the stylistic sliders are not properly positionned. is there a way for me to try again to reposition them ?
14 years ago
 
Client
thanks i found the way to do it !
14 years ago
 
Client
#4 thanks for this first proposal; #4 would have my preference so far, two comments : we adress the diversity in the city, two people not enough, children, parents with baby, and handicapped (in a chair) are important to have on board ... and we work in Europe, the city outline looks too north american.
14 years ago
 
Client
#4 #5 #6 like the line showing the result of measure. the line could be "radar chart" showing the same idea, but more complex tool - google radar chart and see the images - thanks
14 years ago
 
Client
I updated the briefing, insisting on the issue of diversity (in connection with complexity) and on European city (google Nantes and see the images to understand how different it is from an US or an Asian city).
14 years ago
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