#1 - Creative
#2 - "Cool", contemporary
#3 - Successful, experienced

Primarily art directors, graphic designers currently but moving forward audience will expand to include the public and fine art audiences. Creatives that hire me are usually 20's or 30's working in the advertising industry. More female than male, have very discerning tastes (know what they do and don't like), value creativity, and they need to be able to say "cool" when looking at my work, identity / logo.

Must work as business identity / logo as well as a watermark for more subtle uses. The name Robert Holland is primary, Big Fish Studios is secondary or watermark / emblem only. Like clean, graphic, smart, cool.

My name Robert Holland is primary, Big Fish Studios is secondary or subtle emblem but really more as a fun graphic element. Great to incorporate both somehow. The current artwork is on my site under CONTACT. Very important to look at my website: http://www.robertholland.com to see what I do.
My identity and business has always been my name. I added "Big Fish Studios" a few years back but do not use it everywhere. It makes my company sound bigger, is fun on shirts, etc. Make sure to go to my CONTACT page on the website and you'll see current logo. The use of "South Florida" can be dropped or used on occasion. It does not work well as watermark, is "heavy" but people remember it. Just needs updating or complete replacement - open to anything really. Simple, creative, modern, funky, minimal (note the website). My name has always been one variation of Helevetica it seems and usually used separately from BFS logo (the logo often a "stamp" or mark somewhere if at all). Would be great to simplify and use together. Uses will be for website, portfolio, emailer marketing, client premiums like shirts, studio signage, etc. I need the typical 26 year old art director that hires me to say "cool".

Web, Print, Billboards & Signs, Mugs, T-shirts