Primal PacksLogo Design Contest

Logo Design Contest
Contests / Primal Packs

Primal Packs has selected their winning logo design.

For $300 they received 83 designs from 6 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Live Life as Rx'd (est. 100,000 b.c.)
What We Do
Supply CrossFit gyms, their athletes, and general health enthusiasts with quick, ready-to-eat (jerky, dehydrated fruits, nuts), healthy meals, based on the Paleolithic Diet (meat and certain vegetables, nuts and seeds, some fruit, little starch, and no sugar) quantified within the parameters of the Zone Diet.
Industry
Retail
Color Preferences
Red, Brown, and Green, but they are not the only ones I would care to see however.
Our Ideas & Additional Information
http://www.crossfitsouthwest.com/?p=1056 is a link to a post, dated May 7th 2009, on my gym's website. It is about the underlying philosophy behind our diet and lifestyle - this is our culture in a nutshell (a must read).

For some real examples YouTube "CrossFit".
Themes
Colorful
Raw
Adventure
Necessity

Entries

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Discussion

 
Thanks for all the entries so far everyone. In the back of my mind I am still looking for my "Michelin Man" if you will! I also have an idea of a "primal cornucopia" (obviously restricted to fruits, nuts, vegetables, and meats) pouring out of a animal skin bag with Primal Packs written in caveman writing. Like I said just an idea...
14 years ago
 
I like the attention given to spears and a primal character of entry #6 by husk. I also like the attention to food.
14 years ago
 
I like the focus on wilderness, intensity, and ruggedness of #14, #13, and #12, but too be honest the entirety of the symbol looks a bit like a sports team, I would like to individualize it a bit, I need to have food incorporated, and I love the activity and spear symbols of entry #6.
14 years ago
 
I would love to see some depiction of a "hunt" maybe!?
14 years ago
 
So far everything has been going in a great direction, thank you for your continued submissions. So far the synergy of #27 remains unparalleled, colors, effects, fonts, and symbols all reflect the primal lifestyle and the rising sun symbolizes a new diet, a new form of fitness, and renewal. I have however enjoyed the use of other styles (CAVEPAINTING) i.e. landscape in #24, spear's circle in #36, and the primal warrior in #27, all are an immediate draw to the paleolithic period in the minds of my customers who need to know that my product is of a paleo diet! Additionally, although, I would like to see more from this particular design the variation of one color (5 browns) in #36 caught my eye as a possibility.
14 years ago
 
Entry #40 is going in such a great direction! I love the color scheme and the cave paintings are amazing.
14 years ago
 
The fruit and nuts in entry #41 look fantastic!
14 years ago
 
I just had an addition I wanted to see in my slogan. "est. 10,000 b.c." Not a deal breaker, but definitely something I would like to see incorporated somehow if possible.
14 years ago
 
In the waning days of this tournament I would like to see the incorporation of PROTEIN into the design. I have seen some attempts i.e. cave paintings, beef jerky strips, and all of these are fair game, but nothing that has truly caught my eye other than #42, however, they are too hard to notice.
14 years ago
 
I have extended the contest by one more week in order to fully examine some alternative ideas.
14 years ago
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