Practical InnovationLogo Design Contest

Logo Design Contest
Contests / Practical Innovation

Practical Innovation has selected their winning logo design.

For $300 they received 164 designs from 45 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Marketing That Matters (we don't want the slogan in the logo,though)
What We Do
We create innovative marketing campaigns, products and promotions from idea to implementation so that worthwhile companies who want to make a difference can reach more people, make more money and do more that matters
Industry
Consulting
Color Preferences
We do not want to see red, yellow, or black.
Our Ideas & Additional Information
The website is http://www.practical-innovation.com/, though there isn't much there yet.
Themes
Feminine
Simple
Colorful
Necessity
Modern
Refined

Entries

Order by
Ranking
Entry Number
1st
2nd

Withdrawn

Withdrawn

4th

Withdrawn

Withdrawn

6th

Withdrawn

7th

Withdrawn

8th

Withdrawn

9th
10th
Prefers others.
Prefers others.
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Prefers others.
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Prefers others.
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Withdrawn

Prefers others.

Withdrawn

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Withdrawn

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Withdrawn

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Discussion

 
Client
Overall, I really like the designs with a visual icon. However, the scientific/academic icons don't communicate the idea of "practicality" very well.

I also found that I was drawn to the logos with the lighted/translucent effect (the top 2 I chose). It wasn't til after I chose them that I realized they had that effect in common. It better communicates the idea of innovation to me.

Thanks to everyone for your submissions. I was so excited when I got home tonight - this was so much fun. Great designs from all of you. I really appreciate your effort.

-Aleece
14 years ago
 
Client
I realize that all these designs have a similar color palette, but don't think that means you need to stick to that for new entries!

I really liked some of the submissions with richer, darker colors as well. i just thought these 4 have done the best job of pulling everything together.

Great designs.

Thanks,
Aleece
14 years ago
 
Logo Designer
Hello Aleece,

Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. Also take a moment to review the "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914

ECC
14 years ago
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