Pet Zeppelin Logo Design Contest

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Pet Zeppelin has selected their winning logo design.

For $575 they received 195 designs from 13 different designers from around the world.
Contest
 
Logo Design Brief Edit  Hide
petzeppelin
Brazil

What We Do

High end pet grooming salon, pet store and veterinarian's office, providing top quality services to both pet and pet owners.

Industry

Retail

Top Three Things to Communicate

#1 - sofisticated
#2 - avant-garde
#3 - inviting

Our Target Audience:

Pet owners who are mostly female, mothers, upper middle to upper class, educated - who view their pets as a family member.

Color Preferences

Orange, purple and lime green

Our Ideas and Additional Information:

We would like for designers to play on the sound of our company name and explore all possible references (band, the baloon, etc.), while maintaining it clear that it is a pet store and successfully communicating our brand attributes.

Themes

Colorful
Luxury
Expensive
Modern
Refined
Feminine
Bright
Loud
Playful
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general public knowledge of graphic design

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Jennifer
United States
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: http://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
http://logotournament.com/forum/general_discussion/17893

You can also look in: http://logotournament.com/forum/contest_holder_discussion



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2 years ago
petzeppelin
Brazil
Dear designers - great job so far, thank you so much! Please do not include charachters in the logo, as we will be developing them separately. Silhouettes are OK. No need to add the bird, cat & dog are enough. Tks again, looking forward to more awesome entries.
2 years ago
Faith
United States
Dear petzeppelin,

You might want to be careful not to associate your logo in any way with the band (such as a similar typeface) as it may set you up for some legal issues. Please feel free to contact support if you have any questions or concerns.

Best Regards,
JMHdezine
2 years ago