pathfinderLogo Design Contest
Contests > pathfinder
Money $250
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Lamp 305
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* includes the Designer prize and all LogoTournament fees.
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Ranking last updated 2 years ago by clickspice Sweden
Contest Brief
Company Name:
pathfinder
Slogan:
What We Do:
PATHFINDER is an Assessment and Certification Scheme for Process Capability and Organizational Maturity.
Our Industry:
Technology
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - certification mark
#2 - standards
#3 - authoritative
Our Target Audience:
The logo is to be used as a certification mark on certificates (A4) from assessments/certification
Styles that we are interested in:
Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:
main text should preferably be BLACK
the pictorial element may be any colour (preferably single colour other than black) RED ORANGE PURPLE CYAN

Logo will be used on white certificates, however for web site would like additional variant to be used on black background.
Our Ideas and Additional Information:
Idea: to change one letter in the word 'pathfinder' to a different colour and to change the orientation of the text of this letter (or. make a graphic). Taking the letter 'a' might be an example to an infinity sign. No specific letter has any specific meaning or prominence.

This is just an idea - design is not to be constrained by this idea.

pathfinder web site can be found at www.pathfinderalliance.com (may sure you include the www) which gives background to brand name.

READ THE NOTES TO DESIGNERS in the CH Discussion area (first posting)
Where we will use the Logo:
Web, Print
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