What We Do
A first annual four-day festival Sonoma, California, USA, October 14th to the 17th, 2010, featuring wine and food tastings and lifestyle experiences. Hosted by the Legendary CornerStone Place in partnership with Relevé Unlimited of Napa Sonoma, California
23570 Arnold Drive, Sonoma, California
Top Three Things to Communicate
#1 - Grassroots event dedicated to food, wine and lifestyle experiences in a very unique & intimate setting
#2 - An event that is classy/professional in it's production and fun/legendary in it's delivery/experiences to the attendees
#3 - Longevity (event will be held twice each year) and applicable to both Fall and Spring time/seasons, as there will be two festivals each year.
Our Target Audience:
47% Female, 53% Male. Average age range is 38 - 50 yrs. Most event attendees will be from the San Francisco Bay Area, Sacramento, Los Angeles/Orange County area and locals in the Napa/Sonoma area. Upper Middle Class to Affluent with College Education. Area of interests are wine, fine food, cooking, gardening, interior design, fashion, music, art, travel. Generally an active lifestyle. Enjoy outdoor experiences. Social. Attending event as a couple or with groups of friends traveling together. Event tends to be part of a planned weekend getaway.
Prefer to see logo designs submitted in B & W to start.
Our Ideas and Additional Information:
This event will be held at CornerStone Sonoma for 2010. Cornerstone SHOULD NOT be mentioned at all in the logo design. Cornerstone is NOT the client. The contest holder owns and produces the Festival. Visit www.cornerstonesonoma.com to see the event venue for reference.
The logo design will 'brand' this internationally exposed Festival, and will be used to identify the Napa Sonoma Wine and Food Festival for the years to come, regardless of the location venue.
The brand should be iconically strong and reflect the international brandability of the destination Napa and the destination Sonoma, both of which are known the globe over as food, wine, and lifestyle destinations.
Simplicity is key in defining the Emblem brand. Simplicity will further support the Wordmark that compliments the Emblem component.
Wine glasses, plates, utensils, wine bottles, grapes, and other 'familiar' images are in large part trite, tired, cliche and won't be considered. Abstractions, or contemporary intrepreations of these tired images might be interesting. Or a new image all together that will be part of the modern definition of the wine culture globally, and of these wine and food destinations regionally and locally is where the true challenge rests and what will separate the winning designer of this competition over the masses submitting imagery seen a thousand times already.