Napa Sonoma Wine and Food FestivalLogo Design Contest
Contests > Napa Sonoma Wine and Food Festival
Money $500
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Lamp 167
Logos
Clock Complete
* includes the Designer prize and all LogoTournament fees.
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Ranking last updated 4 years ago by cornerstone United States
Contest Brief
Company Name:
Napa Sonoma Wine and Food Festival
Slogan:
What We Do:
A first annual four-day festival Sonoma, California, USA, October 14th to the 17th, 2010, featuring wine and food tastings and lifestyle experiences. Hosted by the Legendary CornerStone Place in partnership with Relevé Unlimited of Napa Sonoma, California 23570 Arnold Drive, Sonoma, California www.NSWandFF.com
Our Industry:
Events
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Grassroots event dedicated to food, wine and lifestyle experiences in a very unique & intimate setting
#2 - An event that is classy/professional in it's production and fun/legendary in it's delivery/experiences to the attendees
#3 - Longevity (event will be held twice each year) and applicable to both Fall and Spring time/seasons, as there will be two festivals each year.
Our Target Audience:
47% Female, 53% Male. Average age range is 38 - 50 yrs. Most event attendees will be from the San Francisco Bay Area, Sacramento, Los Angeles/Orange County area and locals in the Napa/Sonoma area. Upper Middle Class to Affluent with College Education. Area of interests are wine, fine food, cooking, gardening, interior design, fashion, music, art, travel. Generally an active lifestyle. Enjoy outdoor experiences. Social. Attending event as a couple or with groups of friends traveling together. Event tends to be part of a planned weekend getaway.
Styles that we are interested in:
Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:
Prefer to see logo designs submitted in B & W to start.
Our Ideas and Additional Information:
This event will be held at CornerStone Sonoma for 2010. Cornerstone SHOULD NOT be mentioned at all in the logo design. Cornerstone is NOT the client. The contest holder owns and produces the Festival. Visit www.cornerstonesonoma.com to see the event venue for reference.

The logo design will 'brand' this internationally exposed Festival, and will be used to identify the Napa Sonoma Wine and Food Festival for the years to come, regardless of the location venue.

The brand should be iconically strong and reflect the international brandability of the destination Napa and the destination Sonoma, both of which are known the globe over as food, wine, and lifestyle destinations.

Simplicity is key in defining the Emblem brand. Simplicity will further support the Wordmark that compliments the Emblem component.

Wine glasses, plates, utensils, wine bottles, grapes, and other 'familiar' images are in large part trite, tired, cliche and won't be considered. Abstractions, or contemporary intrepreations of these tired images might be interesting. Or a new image all together that will be part of the modern definition of the wine culture globally, and of these wine and food destinations regionally and locally is where the true challenge rests and what will separate the winning designer of this competition over the masses submitting imagery seen a thousand times already.

Good luck!
Where we will use the Logo:
Web, Print, Billboards & Signs, Television, Mugs, T-shirts
Stylistic Sliders:
Feminine 
Masculine
Simple 
Complex
Gray 
Colorful
Subtle 
Bright
Quiet 
Loud
Necessity 
Luxury
Expensive 
Economical
Playful 
Serious
Modern 
Classic
Raw 
Refined
Exotic 
Commonplace
Sporty 
Elegant
Adventure 
Secure
 
Contest Entries
 
 
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silver Silver

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#133 by Mr_Do
comments: 1
bronze Bronze

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#100 by tsquare
comments: 4
wreath Client Rank: 4th (Finalist)

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#56 by subzero
comments: 0
wreath Client Rank: 5th (Finalist)

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#150 by Scott
comments: 6
wreath Client Rank: 6th (Finalist)

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#127 by mare.ingenii
comments: 0
wreath Client Rank: 7th (Finalist)

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#131 by Mr_Do
comments: 1
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#26 by H2
comments: 2
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#42 by H2
comments: 2
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#9 by doncorvair
comments: 1
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#11 by husk
comments: 7
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#50 by tsquare
comments: 4
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#81 by TahiaDesign
comments: 1
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#82 by TahiaDesign
comments: 1
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#83 by TahiaDesign
comments: 1
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#93 by crafty86
comments: 4
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#134 by subzero
comments: 0
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#142 by kib647
comments: 1
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#144 by kib647
comments: 1
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#145 by kib647
comments: 1
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#146 by kib647
comments: 1
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#147 by Scott
comments: 6
Client prefers other designs

#10 by Craig Steffan
comments: 2
Client prefers other designs

#13 by tharanga
comments: 0
Client prefers other designs

#21 by Brandmaster Flash
comments: 1
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#22 by Brandmaster Flash
comments: 1
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#23 by Brandmaster Flash
comments: 1
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#24 by Brandmaster Flash
comments: 1
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#27 by H2
comments: 2
Client prefers other designs

#41 by H2
comments: 2
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#43 by H2
comments: 2
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#44 by H2
comments: 2
Client prefers other designs

#47 by DesignLab
comments: 0
Client prefers other designs

#48 by tharanga
comments: 0
Client prefers other designs

#49 by Craig Steffan
comments: 2
Client prefers other designs

#88 by satto
comments: 0
Client prefers other designs

#89 by FunDesign
comments: 0
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#90 by logos-lab
comments: 0
Client prefers other designs

#92 by logos-lab
comments: 0
Client prefers other designs

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#1 by husk
comments: 7
Client prefers other designs

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#2 by Scott
comments: 6
Client prefers other designs

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#3 by DonGato
comments: 0
Client prefers other designs

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#4 by DonGato
comments: 0
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#5 by DonGato
comments: 0
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#6 by raylenej
comments: 0
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#7 by raylenej
comments: 0
Client prefers other designs

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#8 by raylenej
comments: 0
Client prefers other designs

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#12 by tharanga
comments: 0
Client prefers other designs

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#14 by raylenej
comments: 0
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Contest Discussion
 United States
Client
Joined: March 2010
March 1st, 2010, 8:14pm
Greetings! The use of a wine glass, wine bottle, etc is overused. If you research the huge array of wine and food festivals in the USA you'll see this trend in almost all the logos - a wine glass or a wine bottle, clusters of grapes, etc... This festival is about wine, of course, but also food, fashion, farming trends, and lifestyle. The four day festival will host national celebrity chefs, designers in fashion, interior and garden genres, and will attract a 'public figure' component that will be measurably celebrated in national and international media. This is a unique, lifestyle cult event. If you're not looking at the CornerStone website you're not getting it!

This logo needs to stand the test of time - regardless of where this event is held. CornerStone is so unique and it is setting the trend for the Festival in years to come.

Thank you!
This post was edited on March 2nd, 2010, 4:57pm
 United States
Client
Joined: March 2010
March 4th, 2010, 9:22pm
Much Better!

With regard to #1 - we cannot have a napa or sonoma preference. All is equal. We are not political and we are not dramatic. There is already enough politic and drama between the two growing regions. This is an event that celebrates the entire destination and the lifestyle and viticulture. That said, there's a lovely quality to the swirlng wine seen from above. In the width of the utensils, there is a subtlety in creating an N. Overall it feels balanced and stronger than what we've seen so far.

# 2 - the fork is too 'big'... to bold... but the idea of this abstracted fork like sunset defining the rows of a vineyard with the sweeping mountains in the back, all squarely defined in a bold box with simple but bold lettering is intriguing.

# 3 - The simplicity of this is nice. Its not a winner, but its very clear. And we're not in France. Drop the French flag/stripes/color imagery. We're in the United States and this is a US brand and proudly so. Not that we want to see an American flag - we're not looking to be political/patriotic/republican, but it might be interesting in an abstracted manner... this could become ' America's Wine Festival '

# 4 - Clean, bold, grassroots. Its nice.

# 5 - Clean, bold, haute cuisine. Again, its nice.

# 6 - Clean, bold. The strength and abstraction of this feels nice.

# 7 - If this logo could capture the qualities in number 1 and number 2, there might be something there...


 United States
Client
Joined: March 2010
March 6th, 2010, 6:29pm
Thank you for your continued efforts.

The currently ranked # 1 has hit it on the head! The imagery is iconic and subtle while maintaining a simplicity that is strong. The swirling of the wine connotes many other types of imagery - wind, water, music... This is the most sophisticated image we've seen so far. The transferability to merchandise and other purposes is uncertain in its being able to maintain its strength. Well done though! This should inspire the other designers for the 'truth' of what we're looking for in an image to capture this event.

# 2, 3, 4 & 5 are all good logos. They each are literal. Veer a bit more toward the obvious. And as such lack a certain sophistication as a global branded logo. But each of them capture in their simplicity and strength the message we're looking to give this event.

We're almost to the deadline. Comments will be provided in the morning at 1000 am pacific time and again at 300 pm pacific time tomorrow afternoon leading up to the competition closing.

We are tremendously grateful for your creativity and work. Thank you!
 
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