milk

Contests > milk

$250
Prize Package *

245
Logos

Complete

* includes the Designer prize and all LogoTournament fees.

Ranking last updated 2 years ago by bmanjra Australia

Contest Brief

Company Name:

milk

Slogan:

What We Do:

Magazine: Lifestyle, events and entertainment (A4 glossy) in Australia.

Our Industry:

Media

Formats Accepted

.EPS only

Top Three Things to Communicate through our Logo:

#1 - Finger on pulse
#2 - Insider's guide / in the know
#3 - Lifestyle

Our Target Audience:

20 years +
Female 70% Male 30%
Regional Victoria, Australia

Styles that we are interested in:

Wordmark

A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include:

Pictorial Mark

A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Abstract Mark

Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include:

Emblem

An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include:

Web 2.0

Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:

Because of the nature of the logo use (magazine masthead) the colours may need to change from issue to issue - so this needs to be taken into account.

Our Ideas and Additional Information:

our brand is NOT:

1. milk or dairy related

2. overly trendy

3. fashion-related

4. hi-tech

5. sexy

Keywords that DO relate to our brand include:

1. punchy

2. streetwise

3. insiders guide

4. lifestyle

5. entertainment

6. style

7. finger on pulse

8. informative

9. honest / integrity / trustworthy

10. relevant

11. value

12. modern

We Need:

The Logo will be used as masthead of an A4 magazine and website and other corporate materials.

The logo style needs to be reflected in other sub headings throughout the magazine.

The logo needs to jump out when competing for visibility among many other magazines on the shelf.

You need to take into account that the logo will be displayed on an ever changing full page A4 magazine image.

Whilst our core brand is 'milk' we would ideally like to see some examples of logo should also incorporate "don't forget the" i.e. "don't forget the" above the logo. We are flexible with this though - so if it looks better without these additions, we would rather see your best designs.

There also needs to be a secondary sub-masthead flexible for regional variations. for your design purposes the word "Gippsland" (upper or lower based on best design style).

Where we will use the Logo:

Web, Print

Stylistic Sliders:

Feminine

Masculine

Simple

Complex

Gray

Colorful

Subtle

Bright

Quiet

Loud

Necessity

Luxury

Expensive

Economical

Playful

Serious

Modern

Classic

Raw

Refined

Exotic

Commonplace

Sporty

Elegant

Adventure

Secure

Contest Entries

Contest Discussion

bmanjra

Australia

Valued Client

Joined: February 2010

February 3rd, 2010, 12:17am

re #1

Hi Glendon,

Thanks for your quick response. As a general point, we don't think the url as part of the logo looks good, so we have dropped this from the brief.

We would love to see a more designed logo (like your Foxy logo - rather than just cool font/text).

We are unsure whether to have a logo with a transparent background so the cover image shows through (like you have done), or a block-type logo with a solid background that stands alone above the front page image.

Would be happy to be guided by you designers who have worked with magazine covers as to what is best to work with long-term.

Thanks!

Bec & Dave

bmanjra

Australia

Valued Client

Joined: February 2010

February 3rd, 2010, 4:20pm

Firstly, thank you to everyone who has entered - we are very impressed with the standard of entry and very excited about the top 5.

We find the first three ranked ones to be VERY close in our opinion.

We've put #20 first as it hit the brief perfectly, has a sense of urgency, is clear to read and is eye catching. It will also work across different media without having to be altered. Our only concern is that 'milk' is the brand name, and we're not sure how the logo will work without 'don't forget the' if we wanted to use it in that way.

#18 is a very close second. We think it again hit the brief, is stylish and more feminine than #20 and would work very well as a masthead.

We love #7 and think it is a fabulous design. We're a little unsure that it is totally clear to read (in the first instance).

#10 is a great design, but not as dynamic as #20.

#2 is awesome, but we're not convinced it would work as the branding/masthead on the cover of a magazine - as it stands. We feel the word 'milk' might be a little hard to read 'as is'.

As a general comment, (esp dapc79 and #12) the logos with the reversed 'K' we find make it a little hard to read in the first instance, and we don't want potential purchasers to have to look twice at it. We want the name to shout out from the shelf immediately.

Generally comments: the logo needs to have the word 'Gippsland' included (as a footer?). This word will need to be changed for regional variation, so a useable font would be handy.

Thanks again for your efforts.

Bec & Dave

verheven

Indonesia

Logo Designer

Rank: 290/13145

Entered: 362

Joined: August 2009

February 3rd, 2010, 7:35pm

Thanks for your comment :)

bmanjra

Australia

Valued Client

Joined: February 2010

February 5th, 2010, 5:28pm

We continue to be totally thrilled with the fantastic designs coming in. It's well exceeded our expectations - so thank you all. We are having a very hard time ranking them as they're SO GOOD!

Generally speaking we are finding logos that are variations of fonts less interesting, and prefer something that incorporates a logo / image / shape / point of interest which will help define our brand.

We are also preferring logos that are very clear to read (as we have no market presence and need to be clear at launch).

Please also note that we are still very flexible with colours as the logo may need to change according to the cover image of each issue.

If you have any further questions please feel free to post here or email bec (at) manjra (dot) com.

Thanks to each and every on of you for your time and effort, it's very much appreciated.

Bec & Dave

bluejet

Australia

Logo Designer &
Volunteer Moderator

324

Rank: 59/13145

Entered: 1576

Joined: September 2008

February 9th, 2010, 6:32am

good looking contest

bmanjra

Australia

Valued Client

Joined: February 2010

February 9th, 2010, 7:07pm

You're not wrong!
We are having such a hard time deciding. The standard is so fantastic, and there are at least 10 logos we'd be happy with. We're extremely impressed.

Bec

Designer Name

Rank: 0