Material Service Testing Laboratories Logo Design Contest

Material Service Testing Laboratories has selected their winning logo design.

For $600 they received 427 designs from 42 different designers from around the world.
Contest
 
Logo Design Brief Edit  Hide
mstli
United States

What We Do

MSTLI is a professional engineering firm that focuses on construction materials (concrete, asphalt, masonry, soils and steel) engineering, inspection and testing in both the field and in the laboratory.

Industry

Construction

Top Three Things to Communicate

#1 - Excellent Construction Materials Engineering Partner
#2 - Technology to produce fast reports
#3 - Quality Field and Lab Services

Our Target Audience:

Our target market is 30-60 year old engineers, architects and construction managers. Most of them are men, college educated and in the field of construction. Though our firm is in the Chicago area, our goal is to grown into a national firm. They see hundreds of business cards a month, so we would like one that sticks out. Most are extremely loyal to their business partners.

Color Preferences

Burgundy and Beige
OR
Navy Blue and Biege

Our Ideas and Additional Information:

In our industry, 3 letters are the norm, so I would like the MST to stand out some. Have the logo of MST and the words spelled out as well somewhere in the logo. It should be able to be on hardhats, shirts, trucks, etc.. fairly easily.

I want the logo to convey that "Quality Construction begins with Quality Materials". We are the cornerstone of good construction and our logo should reflect this.

Themes

Commonplace
Elegant
Secure
Masculine
Simple
Subtle
Quiet
Luxury
Serious
Modern
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general public knowledge of graphic design

Applications

Web
Print
Signs
Clothing

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