Lift Logo Design Contest

Lift has selected their winning logo design.

For $375 they received 78 designs from 18 different designers from around the world.
Contest
 
Logo Design Brief Edit  Hide
laramarq
Canada

Slogan

Set Your Goal. Change Your Body. Lift your Soul

What We Do

Private Personal Training. Private and Semi Private Sessions within a beautiful loft space with no interruptions. Fitness Analysis, Goal Setting and Unique Variations of Physical Training

Industry

Sport

Top Three Things to Communicate

#1 - Simplicity - a simple logo that is easy on the eye but attractive
#2 - Strength - strong font that feels bold but long and lean
#3 - Fun and Trendy - feels current, not too serious and attractive

Our Target Audience:

Urban Professionals in the downtown Toronto, Canada Area that is either new to fitness or looking to progress with new direction. This individual values the benefits in a private session and is looking for a unique experience. 75k or more a year. Men and Women but primarily women. Busy work lifestyle. Values new trends in design, fashion. food and fitness.

Color Preferences

I would like to see:

Yellow: either a soft yellow or a lemon yellow
Grey: Soft greys to a charcoal
White background
Minimal black

Our Ideas and Additional Information:

The word LIFT I am imagining in a strong and lean font that feels bold but still soft. The pictorial I envision the outline of a Kettlebell peaking up over the horizon with the word LIFT on top, Could peak up entirely or just half of it.

Themes

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general public knowledge of graphic design

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

laramarq
Canada
Not absolutely necessary to include slogan incase it is too long.

Do not have to follow my idea or could play around with that idea - Would like something Chic and Strong at the same time.


2 years ago
laramarq
Canada
I prefer the light tones of Yellows and Greys.. Not crazy about the greenish yellow.
2 years ago