LandNExpandLogo Design Contest

Logo Design Contest
Contests / LandNExpand

LandNExpand has selected their winning logo design.

For $275 they received 65 designs from 11 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Know to Win
What We Do
Saas solution that interactively collects, organizes and shares customer requirements for sales and implementation of their products and services to ensure success for their customer experience.
Industry
Technology
Color Preferences
Red, Gray, White, Black, can use gold as a highlight color
Our Ideas & Additional Information
No
Themes
Complex
Colorful
Necessity

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Discussion

 
The idea behind this company's solution is that is allows companies to document their customer's business model, requirements, success criteria, goals and objectives around what they require when buying their product or service. The Sales team can then build a map of their customer that shows them where they are in the account (i.e. They sold their product/service into a group in the Marketing department). LandNExpand will then build a map for them on where they should expand to next based on the business model and requirements they have gathered about their customer so far. For example: Now that they sold into the Production group of the Marketing department, they should now go after the Creative Design and Demand Gen groups within Marketing or they should now sell into the product design group because the Production group is part of the processes tied to the product design group or may have the same Sponsor. The idea is that they have centralized location for customer requirements and their customer's business model in order to map out how to Land the account and then expand quickly within the account and grow their sales in that account.
9 years ago
 
I like the idea of the N being the second color from land and expand words. I like the graphic idea of expanding endlessly. I'd like to see the gold color added in somehow to highlight.
9 years ago
 
Another concept of our product is that we provide a roadmap for our customers to help them navigate their way from one group/dept to another in trying to expand their sales footprint in a particular account. So maybe the idea of a never ending road paved in gold?
9 years ago
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