KACULogo Design Contest

Logo Design Contest
Contests / KACU

KACU has selected their winning logo design.

For $375 they received 651 designs from 44 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
KACU is a public media outlet in Abilene, Texas, exploring diverse perspectives on politics and culture during the day, with classical music and arts in the evenings.
Industry
Media
Color Preferences
We are not tied to any particular colors, but prefer bold over muted. Color can be the accent that adds life to a logo, adding an edge to balance out the norm, so as to not appear boring.
Our Ideas & Additional Information
We like the idea of multiple elements coming together to create a cohesive image. We primarily serve the city of Abilene and surrounding communities: the letter "A" may be more important than the letter "K" (considering that all radio call-letters west of the Mississippi River begin with the letter K).
We like the style used in the Marketplace logo at <http://www.marketplace.org>. The logo has several meanings, from representing site content (the shape is reminiscent of line graphs for commodities and stocks), the company/program name (resembling an "M"), and the ability to continue into other visual aspects (the header/footer of the home page uses similar shapes and colors as accents). We don't, however want the design to look too trendy (to become outdated too quickly), as we are a source of trusted news and information for our community and want to reflect stability and consistency.
Themes
Simple
Classic
Refined
Secure

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